HP's North American online store has begun accepting pre-orders for the PC maker's own-brand version of Apple's iPod.

Dubbed the 'iPod+HP' - aka 'the Apple iPod from HP' - the device is being offered in its 20GB and 40GB incarnations for $300 and $400, respectively. Orders taken from today onwards will ship on 15 September, the site estimates.

The two models on offer are the fourth-generation iPod, which Apple unveiled in July. HP announced its decision to offer the iPod back in January. In March, HP began to offer a customised version of iTunes and Apple's online iTunes Music Store. Later that month, the company began shipping PCs with iTunes pre-installed.

The HP site pictures white iPods, not blue ones as some had speculated that the company might offer. HP CEO Carly Fiorina is expected for formally announce the iPod+HP availability later today. ®

Related stories

Next-gen iPod details emerge
Apple creates separate iPod business unit
Christmas continues for iPod sales
HP to bundle iTunes late March
Apple posts Compaq iTunes as HP music store goes live
How HP invented the market for iPod resellers
HP agrees to be Apple DRM dealer