Feeds

Games outfit catches rebranding cold

Unpleasant, but not fatal

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

LogoWatch It's been a while since we've reported on an outbreak of rebranding madness, and mercifully the following delve into the twilight world of the Strategy Boutiques constitutes a mere attack of the sniffles compared to the full-blown, whalesong-driven insanity.

Step forward games outfit NCsoft, (motto: Imagine the Next Life. Build the Next Game. Create the Next Culture) which has not actually knocked up a new logo, but rather chosen to celebrate its old corporate brand frontage on a revamped, go-ahead website.

As is the local custom, you can't just stick up the logo and be done with it. No, there has to be at least a whiff of joss-sticks about the whole exercise. NCsoft, come on down:

The Corporate Image of NCsoft is its dynamic role as a Global Online Game Publisher. The symbol configures the Roman alphabet 'N' and 'C', so that the company name would be easy to read and remember.

Yes, easy to remember, with you so far:

Color
NC orange symbolizes the exciting experience that the games provide, and NC violet expresses the mysterious charms that the games possess. The harmony of these two colors symbolizes the relationship between the company and its customers.

Violet and orange? Harmony? Did you run that one past your Feng Shui consultant? We think not:

Definition
The blocks that configure 'N' and 'C' symbolize the games that NCsoft develops and publishes. The geometric connection of the blocks symbolizes an endless enjoyment that our games provide and through that it shows its attachment with the customers. Also through the spaciousness created by the letters 'N' and 'C' it shows the broad virtual world.

Enough. What a load of old cobblers. And if the virtual world is broad, it obviously isn't broad enough to enable one to escape from this kind of corporate hocus-pocus. Taxi! ®

Related stories

Strategy Boutiques invade Japan
Capgemini succumbs to rebranding madness
Taiwan hit by sudden outbreak of rebranding madness

Eight steps to building an HP BladeSystem

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.