Feeds

Tesco Mobile cuts tariffs

Talk is cheap

  • alert
  • submit to reddit

Boost IT visibility and business value

Tesco Mobile is cutting the price of cross network calls from tomorrow and is more than doubling the number of handsets it sells as the giant supermrket chain readies itself for the busy Christmas period. From tomorrow, Tesco Mobile punters who nominate three numbers can get those calls and texts at half price.

Said Andy Dewhurst, chief exec of Tesco Mobile: "As a new mobile operator we know many of our customers will have friends on other networks, so our new tariff will mean they will benefit whoever they call.

"We're determined to keep our tariff simple as customers have told us they love the fact that with Tesco Mobile you know what you are being charged. Offering 5p a text to anyone on any network is great value and we know many people make most of their calls to the same people each day."

Tesco Mobile was launched in September 2003 and is a 50:50 joint venture between Tesco and mobile operator O2. By the end of the year it could be facing stiff competotion from new-kid-on-the-block mobile outfit, easyMobile.

Two weeks ago entrepreneur Stelios Haji-Ioannou, the boss of the easy group of companies including easyJet, confirmed that he was teaming up with Danish telecoms outfit - TDC - to launch a low-price mobile phone outfit in the UK with the option to roll-out the service in a further 12 European countries.

TDC will launch a discount mobile company in the British market using the easy brand later this year. However, confirmation of Stelios' latest venture was overshadowed after Orange warned that any move by easyMobile to use orange - the easy group's corporate colour - could "confuse" punters.

However, the threat of damaging legal action appears to have been averted after Stelios met with Orange last Thursday. A spokeswoman for Orange said that meeting had been "constructive" and that both sides were "working to find an amicable solution to the branding issue". ®

Related stories

Stelios confirms no-frills mobile outfit
Stelios preps launch of easyMobile
Ryanair, Stelios in telecoms departure
Tesco Mobile hits the streets

Seven Steps to Software Security

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.