Feeds

Virgin Radio touts Napster chart deal

Nothing to do with Branson's Virgin Digital

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

UK station Virgin Radio is to begin broadcasting weekly chart rundowns based on Napster's online single sales figures, even as the Virgin Group's own digital music business, Virgin Digital, prepares to launch in the US and UK.

Napster announced the tie-in today. Virgin Radio will begin presenting the company's top 20 sales chart over the airwaves on 29 August at 7PM. The chart will be based on one-off downloads, tracks chosen by subscribers and songs streamed in their entirety.

Dubbed "the first step" in a "strategic marketing partnership" between Virgin Radio and Napster, the deal is a something of a coup for the online music service.

Virgin Radio is actually owned by the Scottish Media Group, which acquired the station from the Ginger Media Group in 2000. In turn, GMG bought it from Richard Branson's Virgin Group in 1998.

So while Virgin Radio is now nothing to do with the Virgin Group - and Virgin Digital - many consumers may inevitably link the two companies. So Napster becomes connected with the flamboyant Mr Branson in punters' minds, even though no such connection exists, at least on the basis of this particular deal.

Virgin Radio, on the other hand, gets a connection with the increasingly important - to the media, at least - online music market. It is clearly assuming that digital music is going to become more popular with its key demographic, the thirtysomethings who tune in to its AOR programming.

Actually, the same could be achieved by a partnership with Apple - which is believed to have more customers than Napster, and thus is a more sound basis for an online chart compilation. As such, Napster's sales are hardly "the most comprehensive assessment of online music tastes" as both it and Virgin Radio claim.

In any case, the official UK download chart is due to be launched in four weeks' time. The official chart only counts "permanent digital downloads", which rules out streams and subscription-sold downloads, though the latter qualify for a separate "digital bundle chart".

Neither Virgin Radio nor Napster discussed the underlying terms of the deal. Napster, however, recently punted $10m in stock to US retailer Best Buy for a cross-promotional deal. Just as the Best Buy deal isn't exclusive, neither is the Virgin Radio tie-in, which just names Napster as a "premier", not sole partner. ®

Related stories

Napster offers cut-price grooves to grunts
Napster pays BestBuy $10m to promote music service
Roxio sells software core, adopts Napster shell
What went wrong at Wright State when Napster arrived
More universities agree to RIAA/Napster 'protection'
Virgin Digital sets US, UK debut dates

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.