Feeds

Virgin Radio touts Napster chart deal

Nothing to do with Branson's Virgin Digital

  • alert
  • submit to reddit

Security for virtualized datacentres

UK station Virgin Radio is to begin broadcasting weekly chart rundowns based on Napster's online single sales figures, even as the Virgin Group's own digital music business, Virgin Digital, prepares to launch in the US and UK.

Napster announced the tie-in today. Virgin Radio will begin presenting the company's top 20 sales chart over the airwaves on 29 August at 7PM. The chart will be based on one-off downloads, tracks chosen by subscribers and songs streamed in their entirety.

Dubbed "the first step" in a "strategic marketing partnership" between Virgin Radio and Napster, the deal is a something of a coup for the online music service.

Virgin Radio is actually owned by the Scottish Media Group, which acquired the station from the Ginger Media Group in 2000. In turn, GMG bought it from Richard Branson's Virgin Group in 1998.

So while Virgin Radio is now nothing to do with the Virgin Group - and Virgin Digital - many consumers may inevitably link the two companies. So Napster becomes connected with the flamboyant Mr Branson in punters' minds, even though no such connection exists, at least on the basis of this particular deal.

Virgin Radio, on the other hand, gets a connection with the increasingly important - to the media, at least - online music market. It is clearly assuming that digital music is going to become more popular with its key demographic, the thirtysomethings who tune in to its AOR programming.

Actually, the same could be achieved by a partnership with Apple - which is believed to have more customers than Napster, and thus is a more sound basis for an online chart compilation. As such, Napster's sales are hardly "the most comprehensive assessment of online music tastes" as both it and Virgin Radio claim.

In any case, the official UK download chart is due to be launched in four weeks' time. The official chart only counts "permanent digital downloads", which rules out streams and subscription-sold downloads, though the latter qualify for a separate "digital bundle chart".

Neither Virgin Radio nor Napster discussed the underlying terms of the deal. Napster, however, recently punted $10m in stock to US retailer Best Buy for a cross-promotional deal. Just as the Best Buy deal isn't exclusive, neither is the Virgin Radio tie-in, which just names Napster as a "premier", not sole partner. ®

Related stories

Napster offers cut-price grooves to grunts
Napster pays BestBuy $10m to promote music service
Roxio sells software core, adopts Napster shell
What went wrong at Wright State when Napster arrived
More universities agree to RIAA/Napster 'protection'
Virgin Digital sets US, UK debut dates

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.