Feeds

Google Germany faces Adwords trademark fight

Uphill battle

  • alert
  • submit to reddit

The Power of One Infographic

Google will appear in court next week, hoping to put its lucrative Adwords business in Germany onto a firmer legal footing. Back in May, a Hamburg court ruled against the Silicon Valley company, judging that it had no right to use a trademark without the owner's authorization. The meta search engine Metaspinner Media is objecting to the use by Google of the trademarked term Preispiraten (literally, "price pirates").

Similar litigation is in progress in both Europe and the United States. Google's classified text ad brokerage permits media buyers to bid for a keyword. But trademark owners aren't happy that rivals are using the trademarks to pitch their own offerings.

A judgement under appeal in France went in favour of the complainant, while litigation from Luis Vuitton and insurance giant AXA, also in France, is also in progress. In the US, the American Blind and Wallpaper Factory won an early battle, with Google allowing US advertisers to bid on trademarked keywords, but not mention them in the text of the advertisement itself.

"Google in particular should not be able to exploit and siphon off the considerable expenses incurred by the company when building up the brand 'Preispiraten'," Metaspinner Media said in a canned statement.

The case will be heard next Tuesday. ®

Related stories

Google back in court over Adwords
Man charged over Google blackmail attempt
Search drives US online ad sales

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.