Feeds

Google Germany faces Adwords trademark fight

Uphill battle

  • alert
  • submit to reddit

Build a business case: developing custom apps

Google will appear in court next week, hoping to put its lucrative Adwords business in Germany onto a firmer legal footing. Back in May, a Hamburg court ruled against the Silicon Valley company, judging that it had no right to use a trademark without the owner's authorization. The meta search engine Metaspinner Media is objecting to the use by Google of the trademarked term Preispiraten (literally, "price pirates").

Similar litigation is in progress in both Europe and the United States. Google's classified text ad brokerage permits media buyers to bid for a keyword. But trademark owners aren't happy that rivals are using the trademarks to pitch their own offerings.

A judgement under appeal in France went in favour of the complainant, while litigation from Luis Vuitton and insurance giant AXA, also in France, is also in progress. In the US, the American Blind and Wallpaper Factory won an early battle, with Google allowing US advertisers to bid on trademarked keywords, but not mention them in the text of the advertisement itself.

"Google in particular should not be able to exploit and siphon off the considerable expenses incurred by the company when building up the brand 'Preispiraten'," Metaspinner Media said in a canned statement.

The case will be heard next Tuesday. ®

Related stories

Google back in court over Adwords
Man charged over Google blackmail attempt
Search drives US online ad sales

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.