Feeds

HP's Livermore opts for 'content free' content

Booth intro steals show

  • alert
  • submit to reddit

Top three mobile application threats

HP World HP's David Booth stole the show during the opening keynote today at HP World. The problem is - he wasn't meant to.

Booth, vice president of sales in HP's Customer Solutions Group (CSG), introduced bigger fish Ann Livermore, executive vice president of HP's Technology Solutions Group, at the event here. As it turned out, Booth's brief ten-minute song and dance turned out to be the only message of substance delivered on the day. Booth briefly addressed some of the more touchy issues facing HP, while Livermore produced nothing more than an extended advertisement.

Booth began his address of the HP and old Compaq customer base by saying, "you could not miss the coverage" that HP's poor third quarter generated. And indeed a flood of horror stories rolled out last week that addressed HP's poor performing hardware business and the reasoning behind the company's decision to axe three executives.

From there, Booth tried to explain the third quarter gaffes, noting that HP's storage business had a bad run and that a typical uptick in end of quarter sales did not arrive. He also pointed to the mysterious SAP rollout gone wrong. Apparently, HP's took twice as long as expected to get a new SAP ordering system up and running, which forced it to "air freight equipment to meet delivery dates" and tap the channel to help complete sales.

Booth is about the fourth HP executive to point to this SAP travesty as one of the main contributors to $400m in lost Q3 revenue. The mind boggles when trying to figure out how a flood of FedEx deliveries could cause a loss on this scale, but that's what you're being told.

HP will improve its ordering system and storage to put it in prime fighting position against the likes of EMC, Dell, IBM and Sun Microsystems, Booth said.

"We are making investments in storage that will allow us to leapfrog our competitors," he said, while moaning about HP's fallen stock price.

And then Livermore came on.

Her talk was perhaps best described by a conference attendee who called it "content free," and the giggles in the press room backed up this assessment.

Livermore simply walked the HP World attendees through several customers wins with companies such as Proctor and Gamble, Starbucks and Unicef. There were some flash commercials shown too, but ever since HP used The Cure's "Pictures of You" in an ad, it has been hard for many to stomach the company's marketing.

Ironically, Livermore pitched HP's Adaptive Enterprise concept again and again.

"It was a little lover a year ago since we introduced our vision of where IT is going - a vision called the Adaptive Enterprise," she said. "The Adaptive Enterprise is not something you buy. It is something you build. It is a journey that you go on."

It also apparently makes things simpler, more manageable, flexible and able to adapt to change.

It is not a failed SAP rollout that contributes to $400m in lost revenue over a three month period, as far as we know. The stuff Livermore was hawking sounded great, if only HP could figure out how to buy what it sells. ®

Related stories

IBM overtakes HP in top of the teraflops
HP maps growth path
HP sees double with Itanium
HP narrows focus for mega services deals

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.