Reduced prices and improving yields will boost AMD's Athlon 64 sales by 50 per cent during the second half of 2004.

So claim sources from among Taiwan's motherboard and chipset developer communities, cited (http://www.digitimes.com/news/a20040816A2004.html) by DigiTimes.

They also claim that Athlon 64-oriented mobos accounted for just five per cent of motherboards shipped during H1. However, come July and suddenly momentum starts building behind demand for the CPU family - growth that should be maintained thanks to AMD's late July price cuts (http://www.theregister.co.uk/2004/07/26/amd_prices/). Improved yields - particularly if AMD's 90nm transition goes according to plan (http://www.theregister.co.uk/2004/08/13/amd_revenue_shipments/) - should lay the ground for further price reductions and for faster CPUs. ®

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