Feeds

Stelios confirms no-frills mobile outfit

The Danish connection

  • alert
  • submit to reddit

Internet Security Threat Report 2014

EasyGroup has confirmed that it plans to team up with Danish telecoms outfit - TDC - to launch a low-price mobile phone outfit in the UK with the option to roll-out the service in a further 12 European countries.

TDC will launch a discount mobile company in the British market using the easy brand later this year, it's been confirmed. At the moment, that brand name could be easyMobile.com although both parties haven't ruled out another possible livery.

According to analysts Strand Consult, easyMobile will be a British copy of the "very successful Danish discount mobile service provider Telmore", which is owned by TDC. Set up in 2001, Telemore kept things simple. It only sold SIM cards (not handsets) and customers bought and paid for their mobile minutes and SMS messages online.

Payments were made via credit card or bank account and customers can only use the available minutes on their accounts.

Said Strand Consult: "The results were tremendous. In just three years Telmore acquired nearly 500,000 customers out of a total market of just 4.7 million mobile customers - a market share of 11 per cent, almost double Virgin Mobile's UK results after 5 years."

According to the experts, Telmore's success is based on low prices and simple tariffs.

Said TDC's president and chief exec, Henning Dyremose: "The advantage of a co-operation between easyGroup and TDC is evident: Telmore's concept is the best one in the market; easyGroup has a good brand in Great Britain and in large parts of Europe; and we at TDC are first in class when it comes to operating a telecom company.

"Getting ten per cent of the Danish population as customers in three and a half years in a market as competitive as the Danish market is clear proof that Telmore's concept is unique. We therefore believe that it is obvious that our concept as well as our know-how can be successfully exported to several other countries," he said.

Stelios Haji-Ioannou, the boss of the easy group of companies, chipped in: "Our aim is to make mobile telephony affordable to everybody. These are the core brand values of the easy brand. I am delighted that I found the best possible partners to launch the easy brand into its twelfth industry in less than ten years."

Easymobile.com - or whatever other name they finally come up with - will be launched later this year. ®

Related stories

Stelios preps launch of easyMobile
Ryanair Telecom delays mobile telco launch
Ryanair, Stelios in telecoms departure

Business security measures using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.