Feeds

Stelios preps launch of easyMobile

'Cheap, efficient mobile telephony' apparently

  • alert
  • submit to reddit

Website security in corporate America

Stelios Haji-Ioannou - the man behind no frills airline easyJet and the easyInternet cybercafe chain - looks set to announce details of his new discount mobile phone business.

According to Reuters, Stelios could be about to blab as early as tomorrow announcing details that easyMobile is to team up with Danish operator TDC A/S, which will look after billing and network side of the new operation.

Stelios reckons his easyMobile venture will shake up the mobile sector in much the same way that easyJet and other discount operators turned the airline industry on its head.

In February, Stelios floated the idea that he would set up easyTelecom - a virtual network operator offering cut-price tariffs for mobile users. The name may have changed, but the philosophy behind the new operation is unlikely to have budged. Back then, a spokesman for the outfit said the business model behind the venture was simple and straightforward: "We'll provide cheap, efficient mobile telephony."

Indeed, responding to comments made by Sir Richard Branson that Stelios is "too late" to join the mobile telephony market, the easy entrepreneur declared: "Let battle commence!"

On the easyMobile website he explains: "Mobile telephony is going through an even faster evolution than the airline industry. Virgin Mobile was a good idea 4-5 years ago selling 'funky' handsets through high street shops with expensive airtime and all the gimmicks! I have now discovered that the best of class business model is the one practiced in Denmark where prices for consumers have come down significantly.

"Selling just sim cards from a website with cheap pre-paid airtime, is the most efficient way to use mobile telephony. People can use their current handsets and virgin mobile can carry on selling their expensive, funky handsets through their expensive high street shops. Internet retailing is about to take the mobile world by storm." ®

Related stories

Ryanair, Stelios in telecoms departure
Stelios to flog cybercafe sites
Ryanair Telecom delays mobile telco launch
Virgin Mobile tipped to buy Danish outfit

Internet Security Threat Report 2014

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.