Feeds

Yahoo! Offers! Local! Search!

Local search for local people

  • alert
  • submit to reddit

3 Big data security analytics techniques

Yahoo! has launched a beta version of a new search site, Yahoo!Local which it says will give punters a more accurate guide to local businesses, large and small. The company says the move is a response to a demand for finely-tuned Web searches, as people log on to find things closer to home.

Analysts at The Kelsey Group suggest that around a quarter of all Web searches are attempts to find local information. Greg Sterling, analyst and program director at Kelsey Group, argues that user experience of local searching is not good: "The local search experience has generally failed to deliver against user expectations," he said.

In this case, Yahoo! is playing catchup to Google's service, launched back in March. The dominance of Google has forced the other search companies to look for other ways of attracting people to their sites. Ask Jeeves, for instance, now refers to itself as 'the find engine' and recently overhauled its page in a bid to challenge Google. It also signed a partnership deal with CitySearch to boost its own local search results.

At present the site is a beta, so user feedback is encouraged. Like Google Local, it is also US specific, so UK searchers looking for information on the nearest kebab shop, for example, will have to go elsewhere for now. ®

Related stories

Latest MyDoom hunts victims via Yahoo!
Google must buy back buddy stock
The battle for email privacy

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.