Feeds

Yahoo! Offers! Local! Search!

Local search for local people

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Yahoo! has launched a beta version of a new search site, Yahoo!Local which it says will give punters a more accurate guide to local businesses, large and small. The company says the move is a response to a demand for finely-tuned Web searches, as people log on to find things closer to home.

Analysts at The Kelsey Group suggest that around a quarter of all Web searches are attempts to find local information. Greg Sterling, analyst and program director at Kelsey Group, argues that user experience of local searching is not good: "The local search experience has generally failed to deliver against user expectations," he said.

In this case, Yahoo! is playing catchup to Google's service, launched back in March. The dominance of Google has forced the other search companies to look for other ways of attracting people to their sites. Ask Jeeves, for instance, now refers to itself as 'the find engine' and recently overhauled its page in a bid to challenge Google. It also signed a partnership deal with CitySearch to boost its own local search results.

At present the site is a beta, so user feedback is encouraged. Like Google Local, it is also US specific, so UK searchers looking for information on the nearest kebab shop, for example, will have to go elsewhere for now. ®

Related stories

Latest MyDoom hunts victims via Yahoo!
Google must buy back buddy stock
The battle for email privacy

Secure remote control for conventional and virtual desktops

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.