Feeds

Tesco to deploy kiddie-calming shopping trolley

Fighting supermarket ennui with educational DVDs

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

UK supermarket chain Tesco is considering rolling out a hi-tech shopping trolley which will help prevent obstreperous tots from throwing shopping-related tantrums.

The Wanzl "Tantrum Tamer" will be kitted out with a screen through which harrassed parents can feed their offspring a range of educational DVDs and CDs. Tesco says that almost half of 3,000 parents quizzed confirmed that their little ones had suffered "boredom tantrums" as a result of being forced to trundle up and down between the aisles.

Tesco spokesman Jonathon Church explained: "Children can get very bored very quickly during supermarket shopping trips. And this can be a real problem for parents, especially during the summer holidays. But the supermarket can actually be a great place for children to learn all sorts of new things."

The educational opportunities mooted include "playing I Spy, recognising colours and learning the origins of different foods". Good stuff, and we look forward to seeing how Tesco will explain to a bawling three-year-old where lamb chops come from.

The "Tantrum Trainer" does not, sadly, appear to address the very real problem of adult "trolley rage" whereby grown men will be reduced to apoplectic anger by old people creating chaotic trolleyjams around the tinned sardine section. Might we suggest that adding a beer cooler to the proposed new machine will probably do the trick. ®

Related stories

Wobbly shopping carts blight UK e-commerce
Police keelhaul world's thickest DVD pirate
Wal-Mart attracts more RFID flak
Tesco.com racks up increased profit

Reducing security risks from open source software

More from The Register

next story
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.