Consumers want widescreen notebooks - analyst

US sales of 15.4in laptops rocket

  • alert
  • submit to reddit

The 15in widescreen-format display has emerged as the consumer's ideal notebook screen size, according to market watcher Current Analysis' latest stats from the US.

The company's figures show increasing sales of 15.4in widescreen notebooks through the first half of 2004, apart from a slight dip in May. That month was also a momentary reversal of the decline seen in non-widescreen 15in models.

At the start of the year, the latter accounted for 73 per cent of the US consumer notebook market. By the end of the June, that share had fallen to 35 per cent. By contrast, the proportion of 15in widescreen notebooks in the sales mix rose from 15 per cent to 48 per cent.

Sales of other screen formats have grown through the year, though not to the same extent. Multimedia-oriented 17in notebooks have gone from around six per cent of the market in January to eight per cent in June, while 12.1in models pitched at users wanting a higher degree of portability than other sizes offer have grown from five per cent to nine per cent of the market.

"Most of the major manufacturers are now competing in the widescreen space," said Sam Bhavnani, Current Analysis' senior mobile computing analyst. "HP has focused much of its energy on the widescreen segment since April, eMachines entire line-up is widescreen and both Toshiba and Sony have recently revised its consumer notebook strategy focus to on widescreen models."

Inevitably, there's the question of whether consumers represent the chicken or the egg. Manufacturers are pushing widescreen notebooks hard, but is that in response to consumer demand, or are consumers simply buying more widescreen notebooks because that's what they're being sold.

Either way, Bhavnani said he expects demand for widescreen models to increase through the rest of the year, particularly as we head into the holiday sales season. ®

Related stories

Euro notebook sales slowdown signals end of boom
PalmOne extends world PDA lead
Europe: we will buy your PDAs, smart phones
Researcher ups world mobile sales forecast
Nokia and co 'to ship 625m handsets' this year
Hynix overtakes Micron in world DRAM chart
Samsung chases Intel with 80% sales growth


Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.