Feeds

Etailers face tough times

It's about price

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Internet retailers are still facing an uphill struggle to convince punters that shopping online isn't just about picking up a bargain.

According to the latest research from Mintel, the single most important reason for consumers to shop online is price. The importance of stuff like reputation and brand comes way down the list.

Not only does this price fixation hit large retailers, it's especially difficult for smaller etailers that don't have the efficiencies of scale available to some of the larger players.

And online retailers have another headache too. As consumers become more and more concerned about security fears - especially using the Net to buy stuff - their confidence in ecommerce is beginning to be undermined, said the report.

Said Retail Analyst, Neil Mason: "Ever since the early days of e-commerce, e-tailers have been trying to get away from simply being the cheap option and have been trying to build brand names for themselves in order to encourage customer loyalty. Loyalty based on price is no loyalty at all and customers will simply jump ship at the first sign of a cheaper site.

"It is rather depressing news for e-tailers to find that all these efforts seem to have had little effect and that the prime concern for online shoppers is still price," he said. ®


Related stories

Security fears holding back online travel market
Brits fear online shopping
Wobbly shopping carts blight UK e-commerce
Web-only retailers move into the black

Secure remote control for conventional and virtual desktops

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.