Feeds

Etailers face tough times

It's about price

  • alert
  • submit to reddit

Reducing security risks from open source software

Internet retailers are still facing an uphill struggle to convince punters that shopping online isn't just about picking up a bargain.

According to the latest research from Mintel, the single most important reason for consumers to shop online is price. The importance of stuff like reputation and brand comes way down the list.

Not only does this price fixation hit large retailers, it's especially difficult for smaller etailers that don't have the efficiencies of scale available to some of the larger players.

And online retailers have another headache too. As consumers become more and more concerned about security fears - especially using the Net to buy stuff - their confidence in ecommerce is beginning to be undermined, said the report.

Said Retail Analyst, Neil Mason: "Ever since the early days of e-commerce, e-tailers have been trying to get away from simply being the cheap option and have been trying to build brand names for themselves in order to encourage customer loyalty. Loyalty based on price is no loyalty at all and customers will simply jump ship at the first sign of a cheaper site.

"It is rather depressing news for e-tailers to find that all these efforts seem to have had little effect and that the prime concern for online shoppers is still price," he said. ®


Related stories

Security fears holding back online travel market
Brits fear online shopping
Wobbly shopping carts blight UK e-commerce
Web-only retailers move into the black

Seven Steps to Software Security

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.