Feeds

Avon pasted for mobile phone promo

BT, One.Tel ticked off too

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Cosmetics firm Avon is in need of an image makeover after failing to honour a free mobile phone offer for punters.

The company had promised a free Siemens or Samsung Pay as You Go (PAYG) mobile phone that could be used on the Orange network if punters bought more than £15 worth of skin-care products.

Unfortunately, Avon failed to predict just how popular the offer would be, claiming that demand "greatly exceeded their estimate". And even though the smallprint said that the offer was "subject to availability", the advertising watchdog agreed with aggrieved consumers that the promo wasn't up to scratch.

The Advertising Standards Authority (ASA) fingered Avon because it continued to plug the offer, even though it knew it would be unable to meet demand.

The ASA told Avon to take "immediate and unambiguous action to minimise disappointment in the event that demand for future promotional items exceeded supply"...and to "take more care when administering future promotions".

Avon wasn't the only company gnawed by the watchdog today. BT - the UK's dominant fixed line telco - got a kicking for claiming that one of its phone packages offered "all UK calls" for a fixed monthly fee. The ASA rejected this because, as it was pointed out, some call types (such as dial-up Net access and non-geographic numbers) aren't covered in the price plan.

Still, in the tit-for-tat world of UK telecoms, BT managed to score a win against One.Tel, after complaining to the ASA that the discount telco's ad for its international call plan was neither "clear" nor "fair". ®

Related stories

Sloppy businesses fingered by phone recording service
BT coughs to broadband ad blunder
Wanadoo rapped for 'misleading' search results
AOL UK ticked off for 'exaggerated' ad claim

Remote control for virtualized desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?