AMD ships Sempron

'Son of Duron' to challenge Celeron... again

  • alert
  • submit to reddit

Updated AMD today rolled out its budget 32-bit processor range, Sempron, just ahead of the arrival of Intel's 64-bit 'Prescott' Pentium 4s on 1 August.

The chip maker introduced a range of Semprons, some pitched at desktop roles, other at the mobile space. The desktop parts, ranging from the 2200+ to the 3100+, are available immediately, while the mobile chips will ship in August. The 2600+, 2800+ and 3000+ are aimed at desktop replacement laptops, while separate 2600+ and 2800+ mobiles have been designed for thin'n'light notebooks. The DTR chips consume 62W, the TNL parts 25W.

The mobile 2600+ and 2800+ chips all operate at 1.6GHz, so the 2800+ must offer a larger cache, though AMD declined to specify what - presumably it feels the high performance rating is sufficient. The mobile 3000+ runs at 1.8GHz.

The desktop Sempron processor are clocked as follows: 3100+ = 1.8GHz, 2800+ = 2.0GHz, 2600+ = 1.83GHz, 2500+ = 1.75GHz, 2400+ = 1.67GHz, 2300+ 1.58GHz and 2200+ 1.5GHz.

While AMD didn't announce such a product today, it will ship a desktop Sempron 3000+ in Q4.

As expected some Semprons use Socket 754, others Socket A. As yet, AMD has not said publicly which chip has which interface.

All of the chips are position head-to-head with Intel's Celeron and are being touted as the ideal solution for homes and business who want a powerful PC for the kind of apps they run - typically tasks that don't require a top-of-the-range chip.

Certainly in Europe, Celeron has been making big in-roads into the market of late, particularly in the mobile desktop replacement segment, thus far to AMD's detriment. AMD hopes that Sempron - essentially to the Athlon 64 what the old Duron line was to the Athlon XP range - will reverse that trend.

It has already signed up some big names to take the new chip family: HP, Lenovo, Acer, Twinhead and Medion. Duron was never a great success, but perhaps it's time was not right - nowadays there are a number of mainstream apps that will run happily on a 'low-end' CPU.

Soon to oppose Sempron will be a Socket T-equipped line of Celerons capable of working with Intel's media-rich i915P and i915G chipsets, which Intel is expected to ship next month. ®

AMD's Sempron Line-up
Processor Price
3100+ $126
3000+ TBA
2800+ $109
2600+ $85
2500+ $74
2400+ $61
2300+ $45
2200+ $39
Mobile - Desktop Replacement
3000+ $120
2800+ $108
2600+ $84
Mobile - Thin'n'light notebooks
2800+ $99
2600+ $85

Related stories

Semprons to match Athlon XP performance...
AMD to ship mobile Athlons, Semprons in Q3
AMD readies low-cost Sempron CPUs
AMD knocks up to 30% off Athlon 64 prices
AMD ships faster Mobile Athlon 64
Intel mobile, desktop chips for the chop
Intel grows Socket T Celeron line-up
Intel forecast to cut P4 price by up to 34%
Intel to tackle Sempron with 'Celeron price cuts'


Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.