AMD ships Sempron

'Son of Duron' to challenge Celeron... again

  • alert
  • submit to reddit

Updated AMD today rolled out its budget 32-bit processor range, Sempron, just ahead of the arrival of Intel's 64-bit 'Prescott' Pentium 4s on 1 August.

The chip maker introduced a range of Semprons, some pitched at desktop roles, other at the mobile space. The desktop parts, ranging from the 2200+ to the 3100+, are available immediately, while the mobile chips will ship in August. The 2600+, 2800+ and 3000+ are aimed at desktop replacement laptops, while separate 2600+ and 2800+ mobiles have been designed for thin'n'light notebooks. The DTR chips consume 62W, the TNL parts 25W.

The mobile 2600+ and 2800+ chips all operate at 1.6GHz, so the 2800+ must offer a larger cache, though AMD declined to specify what - presumably it feels the high performance rating is sufficient. The mobile 3000+ runs at 1.8GHz.

The desktop Sempron processor are clocked as follows: 3100+ = 1.8GHz, 2800+ = 2.0GHz, 2600+ = 1.83GHz, 2500+ = 1.75GHz, 2400+ = 1.67GHz, 2300+ 1.58GHz and 2200+ 1.5GHz.

While AMD didn't announce such a product today, it will ship a desktop Sempron 3000+ in Q4.

As expected some Semprons use Socket 754, others Socket A. As yet, AMD has not said publicly which chip has which interface.

All of the chips are position head-to-head with Intel's Celeron and are being touted as the ideal solution for homes and business who want a powerful PC for the kind of apps they run - typically tasks that don't require a top-of-the-range chip.

Certainly in Europe, Celeron has been making big in-roads into the market of late, particularly in the mobile desktop replacement segment, thus far to AMD's detriment. AMD hopes that Sempron - essentially to the Athlon 64 what the old Duron line was to the Athlon XP range - will reverse that trend.

It has already signed up some big names to take the new chip family: HP, Lenovo, Acer, Twinhead and Medion. Duron was never a great success, but perhaps it's time was not right - nowadays there are a number of mainstream apps that will run happily on a 'low-end' CPU.

Soon to oppose Sempron will be a Socket T-equipped line of Celerons capable of working with Intel's media-rich i915P and i915G chipsets, which Intel is expected to ship next month. ®

AMD's Sempron Line-up
Processor Price
3100+ $126
3000+ TBA
2800+ $109
2600+ $85
2500+ $74
2400+ $61
2300+ $45
2200+ $39
Mobile - Desktop Replacement
3000+ $120
2800+ $108
2600+ $84
Mobile - Thin'n'light notebooks
2800+ $99
2600+ $85

Related stories

Semprons to match Athlon XP performance...
AMD to ship mobile Athlons, Semprons in Q3
AMD readies low-cost Sempron CPUs
AMD knocks up to 30% off Athlon 64 prices
AMD ships faster Mobile Athlon 64
Intel mobile, desktop chips for the chop
Intel grows Socket T Celeron line-up
Intel forecast to cut P4 price by up to 34%
Intel to tackle Sempron with 'Celeron price cuts'


Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.