Feeds

Apple licenses iTunes to Motorola

Music Store to feed phones

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Motorola is to embed Apple's iTunes into its mobile phone, the duo announced last night.

Apple will create a custom version of its iTunes jukebox software to run on Motorola's handsets. The app will not initially be able to preview, buy and download songs over the air directly from the iTunes Music Store. Instead, users will have to download tracks on a PC or Mac then transfer them to the phone using a Bluetooth or USB link, but that's probably the best solution until much higher data throughputs become available over cellular networks.

HP's own-brand iPod is expected to ship in September, but - barring other deals, of course - Motorola's handsets will become the first devices not produced by Apple to support the Mac maker's DRM technology, FairPlay.

Indeed, this is a key deal for Apple, and one that pitches ITMS as a revenue centre in its own right rather than simply an opportunity to sell iPods. It's also a smart deal in that it's able to both increase ITMS traffic and ITMS market presence without hindering iPod sales. It's likely to be some time before handsets feature sufficient storage capacity to match even last year's iPods, let alone today's. So handsets are likely to be used for more casual listening rather than the 'take your record collection with you' role that the iPod majors on.

Demographic differences too - plenty of kids have phones, but can't afford iPods - ensure the Motorola deal will offer an opportunity that complements the iPod business rather than tread on its toes.

Motorola is by no means the world's leading mobile phone brand, but it can still bring to the party way more users than Apple is likely to attract through the iPod alone. And if some of Motorola's customers decided that their handset's capacity is too small and they need to get an iPod, well that's so much the better.

In short, this is a very significant deal that eclipses all of those done by ITMS' rivals so far, and represents a real a win-win partnership for Apple.

Motorola expects to ship iTunes-equipped handsets during H1 2005. ®

Related stories

Real to 'free' iPod from iTunes Music Store
Kyocera offers iPod Mini-matching digicams
Introducing the iPod London toilet guide
Apple signs key indies to iTunes
Consumers go crazy for MP3 players
Macrovision preps '99% effective' CD lock-in tech
Macrovision and SunnComm court Apple for a seachange in CDs
UK newspapers hop on music download bandwagon

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.