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HP extends PDA lead

PalmOne Treo purchase pays off in EMEA

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HP continued to outstrip PalmOne in markets in Europe, the Middle East and Africa during Q2, expanding the gap between the two companies' shipments after it took the lead in Q1, according to the latest figures from market watcher Canalys.

And the market for mobile devices as a whole saw impressive year-on-year growth, with shipments of both PDAs and smart phones up 52 per cent on Q2 2003.

Year on year, PDA shipments were up 43 per cent and smart phone shipments up 57 per cent. While strong, the latter figure represents a slowing of the growth experienced during Q1, when shipments rise 83 per cent year on year. However, the annual growth seen in PDA shipments during Q2 is ten per cent up on Q1's figure of 33 per cent.

Sequentially, EMEA PDA shipments were up 5.4 per cent, smart phone shipments up 3.9 per cent, and the device market up overall by 4.4 per cent.

In the PDA arena, HP extended its leadership share from 24.6 per cent in Q2 2003 to 28.3 per cent in Q2 2004, though it fell slightly from Q1's 29.5 per cent share, even though unit shipments were up from Q1's 251,530 to Q2's 254,300 and from Q2 2003's 154,600.

PalmOne saw Q2 shipments fall 16 per cent year on year, from 211,860 units to 177,690, that figure well down on Q1's 233,560 despite the introduction of two new consumer PDAs, the Zires 31 and 72, during the second quarter. PalmOne's PDA market share fell from 27.4 per cent in Q1 and 33.8 per cent in Q2 2003 to 19.8 per cent in Q2 2004.

However, PalmOne was able to ship 23,130 Treo smart phones during the quarter, 39 per cent more than the 16,750 it shipped in Q1, which validates the company's Handspring purchase in order to solidify its smart phone portfolio.

Still, those sales leave it well behind other the key smart phone players, Nokia, Sony Ericsson and Siemens. That said, both Sony Ericsson and Siemens saw shipments fall sequentially, by 15 and 26 per cent, respectively. Contrast that with PalmOne's 39 per cent gain and Nokia's 13 per cent unit shipment growth. Clearly the P900 and SX1 are losing their popularity.

Back in the PDA market, German's Medion pushed past Dell and RIM to take third place, and thanks to Siemens' decline, was able to grab fifth place in the combined mobile devices chart. The company's aggressively priced PocketPC-GPS bundles may not be best-in-class products but they're certainly winning the value fight. ®

EMEA Mobile Device Market
Vendor Q2 2004 Q2 2003 Growth
Shipments Share Shipments Share
1 Nokia 1,351,400 52.4% 838,650 49.5% 61%
2 HP 254,300 9.9% 154,600 9.1% 64%
3 PalmOne 200,920 7.8% 213,700 12.6% -6%
4 Sony Ericsson 149,500 5.8% 164,750 9.7% -9%
5 Medion 96,150 3.7% 47,450 2.8% 103%
  Others 527,190 20.4% 276,800 16.3% 90%
  Total 2,579,460 100% 1,695,950 100% 52%

 

EMEA Mobile Data-centric Device Market
Vendor Q2 2004 Q2 2003 Growth
Shipments Share Shipments Share
1 HP 254,300 28.3% 154,600 24.6% 64%
2 PalmOne 177,790 19.8% 211,860 33.8% -16%
3 Medion 96,150 10.7% 47,450 7.6% 103%
  Others 370,010 41.2% 213,610 34% 73%
  Total 898,250 100% 627,520 100% 43%

 

EMEA Mobile Voice-centric Device Market
Vendor Q2 2004 Q2 2003 Growth
Shipments Share Shipments Share
1 Nokia 1,351,400 80.4% 838,650 78.5% 61%
2 Sony Ericsson 149,500 8.9% 164,750 15.4% -9%
3 Siemens 61,490 3.7% 0 0% N/A
  Others 118,820 7.1% 65,030 6.1% 83%
  Total 1,681,210 100% 1,068,430 100% 57%

You can read Canalys' Q1 EMEA figures here.

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