Feeds

Broadband ISPs must wise up to small.biz needs

Listen and learn

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Broadband service providers need to work a little harder and be more inventive if they want to sign-up small businesses to high-speed Net access.

Experts reckon the small and medium-sized enterprises (SMEs) market is largely untapped at the moment, giving broadband service providers a whopping opportunity to attract new business customers.

The snag is, according to analysts Frost & Sullivan, that broadband providers simply don't understand the needs of SMEs.

If they can crack that and understand the issues that face small businesses, then analysts reckon that a lot more SMEs will migrate to broadband.

And once hooked up to high-speed Net access, it gives ISPs the chance to flog other services such as teleworking, Voice over Internet Protocol (VoIP) ecommerce and videoconferencing.

Said Frost & Sullivan Research Manager Paul Devine: "For effective targeting of and penetration into the SME sector, service providers will have to focus on promotion, channel management, increased availability of applications and means of alleviating end-user concerns." ®

Related stories

Small.biz must embrace new technology
UK.biz must address broadband
Kent pubs win rural broadband award
Show me the way to go (for e-biz advice)
Watch out for the bogus invoice man

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.