Feeds

Microsoft developer hoax backfires

Boa constricted

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

A hoax perpetrated by senior Microsoft technical staff has backfired, after Microsoft Watch's Mary Jo Foley rumbled the prank.

Staff led by middleware guru Don Box "invented" a new business process language called BML that was part of a project called Boa.

Microsoft has unleashed over 1,400 bloggers, hoping that their emergent hive mind will speed the next version of Windows, Longhorn, to release. Sun Microsystems lags slightly behind in this arms race, with far fewer staff on hand to generate the Real Time Noise that's an essential part of bringing software to market in a timely fashion [are you sure about this? - ed]. The tittering Microsoft bloggers spread the word about Boa, BML and "Indigo Marks".

However very little gets past Mary Jo, who notes today that there is no such project. BML is as real as the LOAF protocol.

Indeed it's the developers who may have some explaining to do. With Longhorn three years late already, and expected by some analysts to miss its 2006 ship date, Microsoft must explain how it can afford to deploy so many clever and capable people for Sixth Form pranks.

Can't they at least pretend to look busy? ®

Related stories

Sun launches IGRTN program
Physics hoaxers discover Quantum Bogosity
Archive.org suffers Fahrenheit 911 memory loss
Microsoft's wireless toilet prank
Microsoft toilet troubles continue
Reg victim of blasphemy hoax
AOL's Steve Case shafted in penis hoax

Next gen security for virtualised datacentres

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.