Feeds

AMD loses Euro mobile market share to Celeron

Low-end notebooks in demand

  • alert
  • submit to reddit

AMD's notebook CPUs have taken a hammering in Europe this year, market watcher Context revealed today.

During the first five months of 2004, AMD's share of notebook PCs sold through resellers - rather than direct from vendors to end users - fell from 16.7 per cent in January to 10.7 per cent in May.

That leaves Intel with just under 90 per cent of the market across Europe's top seven economies. Context attributes the gain to growing demand for Celeron-based notebooks. In January, Celeron notebooks accounted for 9.7 per cent of the market. By May, that figure had jumped to 15 per cent.

Context had some positive news for AMD: May saw Athlon 64-based notebooks appear in the sales data. However, May also saw the arrival of faster Pentium M chips - the 90nm 'Dothan' version - which will help push Centrino further downmarket by allowing Intel to cut the prices of older PMs. More recently it launched PM-derived Mobile Celerons.

Looking ahead, AMD is expected to ship its anti-Celeron Sempron CPU line in August with which it hopes to redress the balance. ®

Related stories

Intel forecast to cut P4 price by up to 34%
Intel grows Socket T Celeron line-up
Intel to add NX security to Pentium 4 in Q4
Intel to tackle Sempron with 'Celeron price cuts'
Intel launches 90nm Celerons
AMD readies low-cost Sempron CPUs
Intel extends Pentium M, Celeron M lines

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.