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AMD loses Euro mobile market share to Celeron

Low-end notebooks in demand

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AMD's notebook CPUs have taken a hammering in Europe this year, market watcher Context revealed today.

During the first five months of 2004, AMD's share of notebook PCs sold through resellers - rather than direct from vendors to end users - fell from 16.7 per cent in January to 10.7 per cent in May.

That leaves Intel with just under 90 per cent of the market across Europe's top seven economies. Context attributes the gain to growing demand for Celeron-based notebooks. In January, Celeron notebooks accounted for 9.7 per cent of the market. By May, that figure had jumped to 15 per cent.

Context had some positive news for AMD: May saw Athlon 64-based notebooks appear in the sales data. However, May also saw the arrival of faster Pentium M chips - the 90nm 'Dothan' version - which will help push Centrino further downmarket by allowing Intel to cut the prices of older PMs. More recently it launched PM-derived Mobile Celerons.

Looking ahead, AMD is expected to ship its anti-Celeron Sempron CPU line in August with which it hopes to redress the balance. ®

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