Feeds

Strategy Boutiques invade Japan

Seeing red in Yokohama

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

LogoWatch It's been a while since any company of note was suddenly gripped by the need to redefine the corporate identity paradigm, but the terrifying pestilence of rebranding madness has struck to shocking effect in Japan.

The evidence suggests that Eudyna Devices Inc's Yokohama HQ must have recently suffered a visit from one or more Strategy Boutiques, suitably armed with Powerpoint presentations, whalesong CDs and joss-stick burners. The graphic speaks for itself:

Eudyna: seeing red

Eudyna Red? As Reg reader J. Kanowitz - who brought this outrage to our attention - notes: "Is 'Eudyna Red' higher performance than Renesas Red, Amiga Red, or Soviet Bloc Red?" A good question - or Reg red for that matter? Madness, sheer madness. ®

Related stories

Strategy Boutique redefines the t-shirt paradigm
Capgemini succumbs to rebranding madness
Welsh dragon struck by rebranding madness
NZ army reels under rebranding frontal assault
Taiwan hit by sudden outbreak of rebranding madness
Terrifying outbreak of rebranding madness in France
Whalesong-driven rebranding madness spreads to Spain
Rebranding kiss of death strikes Deloitte Consulting

Top three mobile application threats

More from The Register

next story
Och aye! It's the Loch Ness Monster – but only Apple fanbois can see it
Fondleslab-friendly beastie's wake spotted... OR WAS IT?
Japanese boffin EYES up big bucks with strap-on digi-glasses
AgencyGlass saddles user with creepy OLED display
Sleuths find nosy NORKS drones on the Chinternet
UAVs likely to have been made in the Middle Kingdom
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Dorian Nakamoto gets $23,000 payout over Bitcoin invention saga
Maintains he didn't create cryptocurrency, but will join community
Pirate Bay's 10 millionth upload: Colour us shocked, a SMUT FLICK
P2P badboys show online piracy is alive and humping
Teen girl arrested with 70-year-old man's four inch weapon inside her
Charged with introducing .22 snubbie to penile facility. It wasn't firing blanks
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.