Feeds

Strategy Boutiques invade Japan

Seeing red in Yokohama

  • alert
  • submit to reddit

Security for virtualized datacentres

LogoWatch It's been a while since any company of note was suddenly gripped by the need to redefine the corporate identity paradigm, but the terrifying pestilence of rebranding madness has struck to shocking effect in Japan.

The evidence suggests that Eudyna Devices Inc's Yokohama HQ must have recently suffered a visit from one or more Strategy Boutiques, suitably armed with Powerpoint presentations, whalesong CDs and joss-stick burners. The graphic speaks for itself:

Eudyna: seeing red

Eudyna Red? As Reg reader J. Kanowitz - who brought this outrage to our attention - notes: "Is 'Eudyna Red' higher performance than Renesas Red, Amiga Red, or Soviet Bloc Red?" A good question - or Reg red for that matter? Madness, sheer madness. ®

Related stories

Strategy Boutique redefines the t-shirt paradigm
Capgemini succumbs to rebranding madness
Welsh dragon struck by rebranding madness
NZ army reels under rebranding frontal assault
Taiwan hit by sudden outbreak of rebranding madness
Terrifying outbreak of rebranding madness in France
Whalesong-driven rebranding madness spreads to Spain
Rebranding kiss of death strikes Deloitte Consulting

Beginner's guide to SSL certificates

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.