Feeds

Strategy Boutiques invade Japan

Seeing red in Yokohama

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

LogoWatch It's been a while since any company of note was suddenly gripped by the need to redefine the corporate identity paradigm, but the terrifying pestilence of rebranding madness has struck to shocking effect in Japan.

The evidence suggests that Eudyna Devices Inc's Yokohama HQ must have recently suffered a visit from one or more Strategy Boutiques, suitably armed with Powerpoint presentations, whalesong CDs and joss-stick burners. The graphic speaks for itself:

Eudyna: seeing red

Eudyna Red? As Reg reader J. Kanowitz - who brought this outrage to our attention - notes: "Is 'Eudyna Red' higher performance than Renesas Red, Amiga Red, or Soviet Bloc Red?" A good question - or Reg red for that matter? Madness, sheer madness. ®

Related stories

Strategy Boutique redefines the t-shirt paradigm
Capgemini succumbs to rebranding madness
Welsh dragon struck by rebranding madness
NZ army reels under rebranding frontal assault
Taiwan hit by sudden outbreak of rebranding madness
Terrifying outbreak of rebranding madness in France
Whalesong-driven rebranding madness spreads to Spain
Rebranding kiss of death strikes Deloitte Consulting

Beginner's guide to SSL certificates

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
Microsoft to bring back beloved 1990s super-hit BATTLETOADS!?*
* Or maybe not. It is just a trademark filing, after all
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Fire fighters call for no-drone zone around bushfires
UAVs can take down water-spaffing 'copters, so firies want them to butt out
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.