Feeds

Pink pound flexes muscle online

9 July 1999

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

It was five years ago today... Our original intro to this 1999 outing of the power of the pink pound was "We're playing this one straight - honest". And so we did:

Pink pound flexes muscle online

By Tim Richardson
Published Friday 9th July 1999 16:42 GMT

E-tailers are being warned that they could miss out on a significant share of e-shopping revenue if they ignore gays and lesbians on the Web. According to a survey by California-based IT consultants, Computer Economics the worldwide population of gay and lesbian Net users is set to almost double from nine million today to 17 million in 2005.

Asia Pacific, Europe, and North America will be home to the largest groups of gay and lesbian Internet users, the survey said. In North America gay and lesbian Net users will rise in number from 6.75 million this year to a little over 11 million by 2005. In Europe, the gay and lesbian population is predicted to double from 1.3 million to 2.6 million over the same period. Computer Economics predicts that South America will experience the fastest increase - with a growth rate of 227 per cent over the next five years.

"Web-based marketers need to get a clue," said Computer Economics vice president of research, Michael Erbschloe. "This is a significant market segment that cannot be ignored and certainly not alienated. The North American gay and lesbian online population will remain the largest over the next five years, but in all other regions the populations will more than double, and in some cases more than triple, he said.


'Tis true: ignore potential markets at your peril. Proof of the burgeoning gay ecommerce sector can be found at sites such as the does-exactly-what-it-says-on-the-tin Gay e-Commerce. Enough said. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.