Feeds

Megapixel camera phones will kill MMS

It's a matter of quality, you see

  • alert
  • submit to reddit

Best practices for enterprise data

It's no secret that the "multimedia messaging service" which was supposed to put money into the empty pockets of starving mobile phone networks has flopped. According to Cognima, which is looking for a different solution, MMS has missed its chance, because it isn't good enough.

The company has launched a new photo-transmit product, Cognima Snap which uses standard GPRS to send pix home. Why would you do that? Easy! - one look at the pictures you get from a modern, megapixel camera, and the same picture as mangled by MMS, and you won't need to ask again. Enough said.

The problem is that if people go to the bother of sending the picture to someone, they're expecting that person to look at it on something bigger than a cameraphone. It will arrive at the other end big enough to print on a full A4 sheet of paper - and if it looks good enough to send, it will probably be tempting to do so.

The result is total disappointment. Nobody who did this would do it again. Instead, you would see what we see in the market: people pulling their phones out, and showing the day's pictures to friends in the pub - but never, ever, transmitting them to Granny, or posting them on their blogs.

"By simplifying the ability to get photos from the phone to the web and using GPRS rather than MMS, Cognima Snap could be a useful tool to stimulate usage of camera phones beyond portable photo albums," commented Mike Grenville of the SMS group, 160 characters.

Grenville is (understandably) pessimistic about the future of MMS. "The original dream that MMS would replace SMS seem as far away as ever," he observes, "and the search for bolt on applications that will stimulate OTA usage goes becomes more vital."

According to Cognima: "The results of a trial reveal that Cognima Snap increased the number of photos uploaded from camera-phones to online photo albums by 14 fold."

Users also visited the online photo album more than twice as often, the company reports, and made more use of the album services, including sending pictures from the album to other phones. "Two weeks into the trial over 70 per cent of Cognima Snap users were still actively using the service, compared to only 18 per cent of the participants using standard MMS to upload their photos.

© Newswireless.net

Related stories

Exam cheats reveal MMS killer app
Picture messaging: Peace and love breaks out
Brits avoid MMS in droves

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?