Feeds

Megapixel camera phones will kill MMS

It's a matter of quality, you see

  • alert
  • submit to reddit

The essential guide to IT transformation

It's no secret that the "multimedia messaging service" which was supposed to put money into the empty pockets of starving mobile phone networks has flopped. According to Cognima, which is looking for a different solution, MMS has missed its chance, because it isn't good enough.

The company has launched a new photo-transmit product, Cognima Snap which uses standard GPRS to send pix home. Why would you do that? Easy! - one look at the pictures you get from a modern, megapixel camera, and the same picture as mangled by MMS, and you won't need to ask again. Enough said.

The problem is that if people go to the bother of sending the picture to someone, they're expecting that person to look at it on something bigger than a cameraphone. It will arrive at the other end big enough to print on a full A4 sheet of paper - and if it looks good enough to send, it will probably be tempting to do so.

The result is total disappointment. Nobody who did this would do it again. Instead, you would see what we see in the market: people pulling their phones out, and showing the day's pictures to friends in the pub - but never, ever, transmitting them to Granny, or posting them on their blogs.

"By simplifying the ability to get photos from the phone to the web and using GPRS rather than MMS, Cognima Snap could be a useful tool to stimulate usage of camera phones beyond portable photo albums," commented Mike Grenville of the SMS group, 160 characters.

Grenville is (understandably) pessimistic about the future of MMS. "The original dream that MMS would replace SMS seem as far away as ever," he observes, "and the search for bolt on applications that will stimulate OTA usage goes becomes more vital."

According to Cognima: "The results of a trial reveal that Cognima Snap increased the number of photos uploaded from camera-phones to online photo albums by 14 fold."

Users also visited the online photo album more than twice as often, the company reports, and made more use of the album services, including sending pictures from the album to other phones. "Two weeks into the trial over 70 per cent of Cognima Snap users were still actively using the service, compared to only 18 per cent of the participants using standard MMS to upload their photos.

© Newswireless.net

Related stories

Exam cheats reveal MMS killer app
Picture messaging: Peace and love breaks out
Brits avoid MMS in droves

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.