Feeds

Wireless cola gives USAF target practice

Marketing people - Incoming!

  • alert
  • submit to reddit

Using blade systems to cut costs and sharpen efficiencies

A stunt by Coca Cola to equip special 'prize' drink cans with a tracking device has backfired on the company. Over a hundred cans have been fitted with a red button which when pressed, will activate a marketing SWAT team from the drinks giant, which will then descend from the skies and present the bewildered soda guzzler with a prize. The cans contain a GPS tracking device and a GSM cellphone.

It's raised security concerns, although who has the most to fear is debatable. Over at Wright-Patterson Air Force Base, the USAF will screen incoming soda cans to detect the tracking device, and other military installations have followed suit.

But surely, the real danger is to the airborne marketeers. Our assessment of the Coca Cola Company's military strength isn't quite up as comprehensive as we'd like it to be. The company has a history of using local proxies for its overseas campaigns. But descending on a US Air Force Base while the Homeland is in a state of Orange Alert is far riskier than any of its South American operations - and sure to end up with only one winner.

So if you hear a loud explosion this July 4 weekend, it may not be a firework. It may simply be Coca Cola marketing people dueling it with the USAF. ®

Related story

RIAA orders US Navy to surrender
Apple users' disgust at RIAA's Pepsi child ad

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.