Feeds

BT Retail cuts cost of DSL, caps users

Oh well

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

BT has confirmed it is to cut the cost of its broadband products in a bid to halt falling market share.

In doing so, the UK's dominant fixed-line telco is also capping all of its ADSL services in a move that might make some of its customers think twice before signing up to BT's broadband service.

Both of BT's 512k services now have a 15GB a month cap, with its 1Mb service lumbered with a 30GB limit.

BT says that the "vast majority" of people will be unaffected by the cap and that only between 3-5 per cent of its punters are bandwidth hogs. But BT's decision to cap all customers because of a minority who are abusing the service has already drawn criticism from rivals.

An AOL UK spokesman told us: "The capping of services causes concern among consumers about limits on usage and possible surcharges. We believe that most people will prefer the comfort of flat-rate Internet access."

And on the issue of price, there are also suggestions that BT has missed a trick. While BT has cut the cost of its wires-only, frill-less BT Broadband (512k) package, BT Yahoo! Broadband 512k and BT Yahoo! Broadband 1Mb, the monthly charge for its capped BT Broadband Basic service remains fixed at £19.99 a month.

BT's reluctance to cut the monthly fee of its entry level DSL product comes as research shows that both its share of the UK's DSL market - and its share of new customers - is shrinking. What's more, research shows that the biggest growth areas for DSL are aggressively-priced, entry-level products such as Wanadoo's £17.99 a month service.

Despite this, BT reckons its price cuts are competitive and give customers the "best ever value broadband from a name you can trust".

BT's new prices, which come into effect from 1 July, are as follows:

BT Broadband (512k) - down from £27 per month to £24.99. BT Yahoo! Broadband 512k - down from £29.99 per month to £26.99. BT Yahoo! Broadband 1Mb - down from £40.99 per month to £29.99. BT Broadband Basic (512k) - remains at £19.99 per month but with free modem and connection. ®

Related stories

BT's DSL market share carries on falling
BT to cut broadband prices for punters
Make BT more transparent, say rival telcos

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.