BT Retail cuts cost of DSL, caps users
BT has confirmed it is to cut the cost of its broadband products in a bid to halt falling market share.
In doing so, the UK's dominant fixed-line telco is also capping all of its ADSL services in a move that might make some of its customers think twice before signing up to BT's broadband service.
Both of BT's 512k services now have a 15GB a month cap, with its 1Mb service lumbered with a 30GB limit.
BT says that the "vast majority" of people will be unaffected by the cap and that only between 3-5 per cent of its punters are bandwidth hogs. But BT's decision to cap all customers because of a minority who are abusing the service has already drawn criticism from rivals.
An AOL UK spokesman told us: "The capping of services causes concern among consumers about limits on usage and possible surcharges. We believe that most people will prefer the comfort of flat-rate Internet access."
And on the issue of price, there are also suggestions that BT has missed a trick. While BT has cut the cost of its wires-only, frill-less BT Broadband (512k) package, BT Yahoo! Broadband 512k and BT Yahoo! Broadband 1Mb, the monthly charge for its capped BT Broadband Basic service remains fixed at £19.99 a month.
BT's reluctance to cut the monthly fee of its entry level DSL product comes as research shows that both its share of the UK's DSL market - and its share of new customers - is shrinking. What's more, research shows that the biggest growth areas for DSL are aggressively-priced, entry-level products such as Wanadoo's £17.99 a month service.
Despite this, BT reckons its price cuts are competitive and give customers the "best ever value broadband from a name you can trust".
BT's new prices, which come into effect from 1 July, are as follows:
BT Broadband (512k) - down from £27 per month to £24.99. BT Yahoo! Broadband 512k - down from £29.99 per month to £26.99. BT Yahoo! Broadband 1Mb - down from £40.99 per month to £29.99. BT Broadband Basic (512k) - remains at £19.99 per month but with free modem and connection. ®
Sponsored: Benefits from the lessons learned in HPC