Feeds

iTunes users hijack iMixes to demand indie content

Activists co-opt Apple's own technology

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Apple's incorporation of "dozens" of independent record labels into its UK iTunes Music Store catalogue is not enough for a number of the company's customers who are using Apple's own technology to petition the iPod maker to reach a deal with UK indies.

And it's clear other customers are responding to confirm their support for these demands.

When Apple rolled out iTunes 4.5 last April, it added iMix, a feature will lets punters anonymously create, name and post playlists. Other iTunes users can lend their support to their favourite iMixes through a simple voting system.

Since iTunes' UK launch on 15 June, quite a few iMixes have appeared that berate Apple for its lack of indie content. And, as you can see from the screenshot below, these 'rebel' iMixes are gaining sufficient votes to push them to the top of ITMS' list of most popular iMixes.

Apple certainly approached a number of large UK indies prior to iTunes' British launch, but failed to reach an agreement with them. It is believed that Apple's insistence that any deal struck should allow it to maintain its across-the-board £0.79 per track pricing scheme, plus a demand for long-term contracts, was more than some labels were willing to stomach.

Indie labels have also accused Apple of offering different terms to major labels than they themselves have been offered, but Apple CEO Steve Jobs has denied this claim.

Apple hopes that the labels will come on board when they see the benefits that its pricing scheme brings: a greater number of punters, who are paying for and downloading more songs. It no doubt argues that being a part of the DRM-protected but popular iTunes, whatever the terms, is better than being outside of it.

iTunes' pro-indie playlists

Music industry sources tell us 'on again, off again' talks are taking place between Apple and a variety of indie labels, but no resolution yet appears in sight. ®

Related stories

Indie labels reject iTunes
Apple iTunes Europe shifts 0.8m songs in first week
Apple opens iTunes in the UK, France and Germany
Apple posts major iTunes upgrade
BMW to add iPod in-car interconnect
HMV iPods not compatible with store's music downloads

Beginner's guide to SSL certificates

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.