Feeds

North Americans confused about VoIP

It's the cheap calls, stupid

  • alert
  • submit to reddit

Build a business case: developing custom apps

US Net users are confused about VoIP and what it can do. More than half admit that they haven't a clue about VoIP (Voice over Internet Protocol). And six in ten of those who have heard of VoIP are confused about how the Internet-based telephone service really works.

It's a similar picture in Canada, where only one in four Net users are aware of the term VoIP.

But there is hope. While some of the 1,200 surveyed by Ipsos-Insight expressed concerns about the reliability and performance of the technology, six in ten said VoIP could save them money on calls.

According to Ipsos-Insight, VoIP providers have got plenty of work to do before people are up-to-speed with the technology. And until Net users get VoIP, the fledgling Internet telephony industry is going to struggle to turn it into a mass-market product.

Lynne Bartos, Ipsos-Insight veep, said the awareness levels are unsurprising "given that we are still in the early adoption phase for VoIP. Still, it's clear consumers are confused, even among early adopters, in large part by the 'translation clutter' taking place in the marketplace.

"Providers are throwing around competing and conflicting terminology and marketing campaigns when all consumers want at this point are the basics."

VoIP providers need to keep their message short and simple and educate ordinary punters about the benefits of broadband telephony. This message - that VoIP can save punters money - needs to be "reinforced and communicated" as this might be a primary reason for many people to make the initial switch to VoIP, said Ipsos-Insight ®

Related stories

VoIP suffers identity crisis
Telecom future to look a lot like the past - study
US punters face higher phone charges
US groups lobby over VoIP regulation
VoIP to transform telecoms market

Boost IT visibility and business value

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
VVOL update: Are any vendors NOT leaping into bed with VMware?
It's not yet been released but everyone thinks it's the dog's danglies
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.