Feeds

North Americans confused about VoIP

It's the cheap calls, stupid

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

US Net users are confused about VoIP and what it can do. More than half admit that they haven't a clue about VoIP (Voice over Internet Protocol). And six in ten of those who have heard of VoIP are confused about how the Internet-based telephone service really works.

It's a similar picture in Canada, where only one in four Net users are aware of the term VoIP.

But there is hope. While some of the 1,200 surveyed by Ipsos-Insight expressed concerns about the reliability and performance of the technology, six in ten said VoIP could save them money on calls.

According to Ipsos-Insight, VoIP providers have got plenty of work to do before people are up-to-speed with the technology. And until Net users get VoIP, the fledgling Internet telephony industry is going to struggle to turn it into a mass-market product.

Lynne Bartos, Ipsos-Insight veep, said the awareness levels are unsurprising "given that we are still in the early adoption phase for VoIP. Still, it's clear consumers are confused, even among early adopters, in large part by the 'translation clutter' taking place in the marketplace.

"Providers are throwing around competing and conflicting terminology and marketing campaigns when all consumers want at this point are the basics."

VoIP providers need to keep their message short and simple and educate ordinary punters about the benefits of broadband telephony. This message - that VoIP can save punters money - needs to be "reinforced and communicated" as this might be a primary reason for many people to make the initial switch to VoIP, said Ipsos-Insight ®

Related stories

VoIP suffers identity crisis
Telecom future to look a lot like the past - study
US punters face higher phone charges
US groups lobby over VoIP regulation
VoIP to transform telecoms market

Beginner's guide to SSL certificates

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
Turnbull should spare us all airline-magazine-grade cloud hype
Box-hugger is not a dirty word, Minister. Box-huggers make the cloud WORK
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
Do you spend ages wasting time because of a bulging rack?
No more cloud-latency tea breaks for you, users! Get a load of THIS
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.