Feeds

Papers plan digital music moves

Broadsheets, tabloids talk to labels, suppliers

  • alert
  • submit to reddit

Boost IT visibility and business value

Five major UK newspapers are all looking to hop onto the digital music download bandwagon this year.

The Guardian, Times, Mail, Mirror and Sun are all considering rolling out commercial services provides via their web sites and tied to promotions run within the papers themselves, New Media Age reports.

All but the Mail have extensive coverage to the launch of Apple's iTunes Music Store in the UK this week.

Guardian Unlimited will be the first to try its hand in the market. It has teamed up with major label EMI to offer £0.99 promotional downloads from EMI artists performing at this year's Glastonbury Festival. Tracks from the likes of David Bowie, Air and The Bees will be on offer, along with 20 free video clips.

Simon Waldman, director of digital publishing at Guardian Newspapers, said the move was simply a trial to help the publishing company understand how the download market works.

Representatives from other paper said they had no specific download strategies in place but were considering such moves. News Group Newspapers, publisher of the Sun and Times websites, said it had already begun talking to digital music suppliers.

We can see newspapers making forays into the digital music arena through promotional tie-ins with suppliers and labels, we wonder whether music buyers would really view the dailies as music suppliers on a par with HMV, Virgin, Apple or Napster.

Then again, one of the key opportunities of digital distribution is the way it makes any web site a reseller of sorts, along the lines of Amazon's affiliates programme. Online sellers will of necessity be more volume-hungry than high street retailers, and as they fight to carve out market share, they will be looking to build marketing partnerships with well-known brands of the kind Napster has forged with Dixons and NTL in order to spread the word as widely as possible. ®

Related stories

Apple opens iTunes in the UK, France and Germany
Indie labels reject iTunes
OD2 unveils 1p-a-play digital music jukebox
NTL signs up Napster
Dixons signs Napster promo exclusive
Napster UK goes live

Build a business case: developing custom apps

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.