Feeds

Nokia makes all the right noises

Clamshell concessions at Nokia Connection 2004

  • alert
  • submit to reddit

New hybrid storage solutions

Nokia CEO Jorma Ollila has outlined a multi-pronged attack incorporating more clamshell phones, greater operator customization, better penetration into the mid-range, and faster reactions to handset fashions. Although Mr Ollila made a good argument for putting Nokia's recent woes behind it, the true efficacy of these choices is likely to be seen only in the medium rather than short term.

Among Nokia's most obvious concessions to recent criticism was a fistful of clamshell designs, spanning a number of market segments, unveiled at the Nokia Connection 2004 event in Helsinki.

From a strategic and technical viewpoint, the more interesting products to be launched were the mid-to-high-end 6260 and mid-range 6170. The most notable feature of Nokia's 6260, which is based on the company's Series 60 (S60) variant of Symbian OS, is its screen-rotating mechanism. This a clear nod both to mass-market handset trends and to the rival S60 smart phone from Samsung, the SGH-D700.

The EDGE-enabled 6170 is decidedly more mid-range and uses Nokia's proprietary Series 40 (S40) handset user interface and applications suite, albeit with a twist. The 6170 breaks with conventional S40 thinking in offering a larger-than-usual 128x160 color display, providing considerably more screen real estate than has been usual for Nokia's mid-range handsets.

The move appears to be an effort to address the emerging market for so-called 'feature phones'. These boast large displays and much of the functionality of smart phones but in a less extensible form, either by limiting the handset to mobile Java (J2ME) applications or by tightly controlling smart phone OSs.

However, it is now clear that Nokia plans to take S60 downmarket, towards the feature phone market, as a further means to bolster its mid-market strength, with the original version of S60 soon to be targeted at the mass market.

Touted by Nokia as "the world's smallest 3G megapixel phone" Nokia's latest 3G phone, the 6630, is also the first 3G phone from the vendor to use S60. The device includes VPN access and EDGE connectivity. It also rectifies the lack of video messaging missing in Nokia's earlier 7100.

Operator interest looks strong and both the S40 and S60 are being bolstered by Nokia's acknowledgement that mobile operators require greater freedom to customize, or 'skin' interfaces to their own requirements. S60 will gain open APIs available through future upgrades to its software development kit (SDK), while S40 will also become increasingly customizable.

Source: ComputerWire/Datamonitor

Related stories

Jormaspeak - Nokia CEO explains targets, culls and price cuts
Nokia unveils phones, promises Wi-Fi
Nokia sings the mid market blues

Secure remote control for conventional and virtual desktops

More from The Register

next story
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
Shades of Mannesmann: Vodafone should buy T-Mobile US
Biting the bullet would let Blighty-based biz flip the bird at AT&T
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
Net neutrality fans' joy as '2.3 million email' flood hits US Congress
FCC invites opinions in CSV format, after Slowdown day 'success'
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.