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Sony ditches illegal flyposting

Lambs gambol through the sparkling streets of Camden

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Sony will stop all illegal flyposting after a London council got Anti-Social Behaviour Orders against its executives. Catherine Davies and Jo Headland, UK managing director and marketing director at Sony, were both threatened with Asbos to force them to stop flyposting campaigns or face prison for breaching the order.

Asbos are usually used to force noisy neighbours and tearaway teenagers to behave.

Sony sent Camden Council an undertaking not to fly-post anywhere in England and Wales.

But BMG still faces action - Camden Council said it would continue to pursue the company. The original action against BMG had to be withdrawn because the woman named on the order turned out to be on work experience and is leaving the company.

The Council claimed that the two companies save as much as £8m a year by advertising illegally. The council spends £250,000 a year clearing up the mess associated with flyposting. ®

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