Feeds

OD2 unveils 1p-a-play digital music jukebox

And downloads that get cheaper the more you buy

  • alert
  • submit to reddit

Boost IT visibility and business value

UK-based digital music distributor On Demand Distribution (OD2) today launched its own a la carte download service, a day ahead of Apple's anticipated European iTunes Music Store launch.

The new service not only provides downloads by a novel 1p-a-go on-demand jukebox feature.

OD2's SonicSelector will be made available through OD2's retail partners. One of them is UK cableco NTL, which today said it was also touting Napster's download and subscription services.

Other partners include MTV, ISPs Tiscali and MSN, and PC maker Packard Bell. SonicSelector is available in the UK, France, Germany and Italy.

OD2 announced last summer that it would offer a download service alongside its traditional subscription-based offerings. Coca Cola's MyCokeMusic was the first to use the new system when it launched in the UK this past January.

The Windows-only SonicSelector is backed by a 350,000-strong song catalogue - half of Napster's 700,000 selection, a figure Apple is also expected to tout tomorrow.

SonicSelector uses a free, proprietary Windows Media Player plug-in to provide both downloads and streaming through Microsoft's software. Downloads are priced at 75p/99c, while songs can be listened to in full for 1p/1c a go.

This novel mode differs from other services which offer either 30s clips or stream on pre-determined 'radio station' track selections. Downloaded songs can be transferred to a portable player or burned to CD.

The size of its catalogue and Windows-only nature notwithstanding, OD2's SonicSelector seems impressively easy-to-use and marks a big shift away from its subscription heritage.

It also features a remarkable pricing scheme that the company claims will lower the cost of the most popular songs. "The more tracks people buy, the cheaper the unit price becomes," OD2 CEO Charles Grimsdale pledged.

That's a good carrot to dangle before downloaders. The question remains: how will OD2's retail partners promote the service. With both Apple and Napster clocking up big promotional programmes, OD2 will have its work cut out persuading its partners to do likewise. OD2's own promotional efforts are likely to be diluted by the need to tout a variety of partner brands too.

In addition to Apple's ITMS, Sony's Connect service is expected to launch this month. ®

Related stories

OD2 halves music download prices
OD2 clocks up 1m downloads in Q1
Apple picks 15 June for iTunes launch?
Rivals 'welcome' Napster to UK
Napster UK goes live
Coke's music download site falls flat
Coke floats music download service
Microsoft beats Apple iTunes Music Store to Europe

Best practices for enterprise data

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?