Feeds

3 ties up Sky Sports content deal

Golf and football on your handset

  • alert
  • submit to reddit

The Power of One Infographic

3 has signed a video content partnership deal with Sky Sports, the operator announced today. Subscribers will be able to access specially edited sports bulletins, up to two minutes long, as well as Sky's weekly Soccer AM TV show.

The agreement also covers text and information from Sky offering coverage of Football Club news for both the English and Scottish Leagues, with exclusive video match highlights, previews, archive footage and Premiership match round-ups. It also includes golf news from the European Tour.

The operator says the deal "builds on 3's success with the Barclaycard FA Premier League highlights which have been so popular with customers". However, 3 won't release the relevant subscriber numbers so it is hard to know how popular it actually is, or to get a feel for the impact this deal with Sky will make.

We suspect that if the numbers were really that impressive, they'd be shouting them from the rooftops. Silence, in this case, may be quite informative.

Operators can take some comfort, however, from the European Commission's decision earlier this year to launch an inquiry into the sale of sports rights to 3G operators. It said that sport, especially football, was a powerful driver of pay-TV subscriptions and that it expected it would be the same on phones.

Mario Monti, competition commissioner, said at the time that the "success of the service weighs heavily on the operators' ability to deliver attractive audiovisual content". ®

Related stories

EC probes mobile sports right sales
BT streams videos over GPRS
Playmate of the Month coming to handsets RSN

The Essential Guide to IT Transformation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.