Feeds

3 ties up Sky Sports content deal

Golf and football on your handset

  • alert
  • submit to reddit

High performance access to file storage

3 has signed a video content partnership deal with Sky Sports, the operator announced today. Subscribers will be able to access specially edited sports bulletins, up to two minutes long, as well as Sky's weekly Soccer AM TV show.

The agreement also covers text and information from Sky offering coverage of Football Club news for both the English and Scottish Leagues, with exclusive video match highlights, previews, archive footage and Premiership match round-ups. It also includes golf news from the European Tour.

The operator says the deal "builds on 3's success with the Barclaycard FA Premier League highlights which have been so popular with customers". However, 3 won't release the relevant subscriber numbers so it is hard to know how popular it actually is, or to get a feel for the impact this deal with Sky will make.

We suspect that if the numbers were really that impressive, they'd be shouting them from the rooftops. Silence, in this case, may be quite informative.

Operators can take some comfort, however, from the European Commission's decision earlier this year to launch an inquiry into the sale of sports rights to 3G operators. It said that sport, especially football, was a powerful driver of pay-TV subscriptions and that it expected it would be the same on phones.

Mario Monti, competition commissioner, said at the time that the "success of the service weighs heavily on the operators' ability to deliver attractive audiovisual content". ®

Related stories

EC probes mobile sports right sales
BT streams videos over GPRS
Playmate of the Month coming to handsets RSN

SANS - Survey on application security programs

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.