Feeds

3 ties up Sky Sports content deal

Golf and football on your handset

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

3 has signed a video content partnership deal with Sky Sports, the operator announced today. Subscribers will be able to access specially edited sports bulletins, up to two minutes long, as well as Sky's weekly Soccer AM TV show.

The agreement also covers text and information from Sky offering coverage of Football Club news for both the English and Scottish Leagues, with exclusive video match highlights, previews, archive footage and Premiership match round-ups. It also includes golf news from the European Tour.

The operator says the deal "builds on 3's success with the Barclaycard FA Premier League highlights which have been so popular with customers". However, 3 won't release the relevant subscriber numbers so it is hard to know how popular it actually is, or to get a feel for the impact this deal with Sky will make.

We suspect that if the numbers were really that impressive, they'd be shouting them from the rooftops. Silence, in this case, may be quite informative.

Operators can take some comfort, however, from the European Commission's decision earlier this year to launch an inquiry into the sale of sports rights to 3G operators. It said that sport, especially football, was a powerful driver of pay-TV subscriptions and that it expected it would be the same on phones.

Mario Monti, competition commissioner, said at the time that the "success of the service weighs heavily on the operators' ability to deliver attractive audiovisual content". ®

Related stories

EC probes mobile sports right sales
BT streams videos over GPRS
Playmate of the Month coming to handsets RSN

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.