Feeds

3 ties up Sky Sports content deal

Golf and football on your handset

  • alert
  • submit to reddit

Top three mobile application threats

3 has signed a video content partnership deal with Sky Sports, the operator announced today. Subscribers will be able to access specially edited sports bulletins, up to two minutes long, as well as Sky's weekly Soccer AM TV show.

The agreement also covers text and information from Sky offering coverage of Football Club news for both the English and Scottish Leagues, with exclusive video match highlights, previews, archive footage and Premiership match round-ups. It also includes golf news from the European Tour.

The operator says the deal "builds on 3's success with the Barclaycard FA Premier League highlights which have been so popular with customers". However, 3 won't release the relevant subscriber numbers so it is hard to know how popular it actually is, or to get a feel for the impact this deal with Sky will make.

We suspect that if the numbers were really that impressive, they'd be shouting them from the rooftops. Silence, in this case, may be quite informative.

Operators can take some comfort, however, from the European Commission's decision earlier this year to launch an inquiry into the sale of sports rights to 3G operators. It said that sport, especially football, was a powerful driver of pay-TV subscriptions and that it expected it would be the same on phones.

Mario Monti, competition commissioner, said at the time that the "success of the service weighs heavily on the operators' ability to deliver attractive audiovisual content". ®

Related stories

EC probes mobile sports right sales
BT streams videos over GPRS
Playmate of the Month coming to handsets RSN

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.