Feeds

AOL UK ticked off for 'exaggerated' ad claim

Cheetahs

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

AOL UK has been ticked off by the advertising watchdog for "exaggerating" the performance of its 1Mb broadband service. A member of the public objected to the ad - which featured a cheetah with running spikes - claiming they didn't believe AOL UK could meet its "1Mb Broadband" claim.

Despite presenting the Advertising Standards Authority (ASA) with technical evidence, the Authority concluded that "the claim '1Mb' exaggerated the likelihood of users achieving the maximum 1Mb download speed". AOL UK told the ASA that it has since amended its ads to state "up to 1Mb".

The ISP said: "This was the old product name for the Platinum service, so it is no longer in use. At the time we felt that 1Mb Broadband was an appropriate and clear name as it is commonly used to refer to 1Mbps-based services and we always make it clear that our services are 'up to' any given speed, but we will obviously abide by the ASA's decision." ®

Related stories

AOL UK slaps punter with £2k bill
AOL UK in sub £20 broadband offer
eAccess buys AOL Japan

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.