Dixons buys MicroWarehouse UK
Big B2B push
Dixons Stores Group subsidiary PC World Business has bought MicroWarehouse UK, one of Europe's longest-established direct resellers, from its US parent, MicroWarehouse, inc.
Terms of the deal were not disclosed.
MicroWarehouse achieved sales totalling £143m during financial and calendar 2003. The company was formed in the 1980s to sell Apple products off-the-page and through its own catalogue. Since then it has grown through the acquisition of the Wintel-oriented Technomatic in 1995 and consumables specialist Inmac in 1996. Today, it operates on the web as MicroWarehouse, and through MacWarehouse, Technomatic and Inmac catalogues.
Those four brands now become the property of PC World Business, as do MicroWarehouse's assets - worth £21.4m as of 31 December 2003.
MicroWarehouse UK is accredited by Apple, HP, IBM, Toshiba, 3Com and Microsoft.
PCWB group managing director Simon Turner said: "This is an important deal that will further consolidate our position in the b2b technology market in the UK. The MicroWarehouse business will add scale to our combination of direct selling, a national network of Business Centres and value-added services."
Last September, MicroWarehouse, inc. sold its US and Canadian MacWarehouse operations to CDW for $22m. ®