Forget luncheon vouchers, Danish IT outfit LL Media has set a new benchmark in worker welfare by handing its workers free subscriptions to Net porn sites. The company hopes that the freebies will stop randy Scandinavian employees from accessing Web smut while at work.

Levi Nielsen, company director of the Nordjylland-based libertine collective, reckons that access to porn is a legitimate fringe benefit. He told Danish media: "We know that 80 per cent of all hits on the Internet are on porn sites. And we can see that people also surf porn pages during work." Nielsen apparently also expressed the hope that the initiative will make his staff "more relaxed on the job".

This unfortunate turn of phrase should not hide the fact that LL Media's is a laudable example of corporate philanthropy, and one which should immediately be adopted by UK businesses.

Naturally, Reg staff have already petitioned management for a similar scheme, but - being British - have eschewed hard-core rumpy-pumpy in favour of either Sky Sports or The Shopping Channel. ®

Related stories

Hardcore Web porn banned down under
Buy pornography, fight psoriasis
Have sex, save the planet
Looked at porn? The boss can't just fire you (if you're Dutch)