Feeds

CA flirts with white box makers

Free software, boys!

  • alert
  • submit to reddit

Computer Associates (CA) is showing a little leg to white box makers by starting a new program designed to tempt system builders into bundling its software with their kit.

CA is going after server, PC and laptop makers who target both the small and medium-sized business and home office markets. The white box makers can pick up CA antivirus and data backup software and then either load the software right on their systems or include it with shipments. CA provides the software at no charge to the PC makers and then the two companies share revenue if a customer moves from the trial versions to buying a license.

Not surprisingly, CA pitches the program as a way for white box makers to differentiate their kit from the rank and file.

The specific products in the deal are as follows: eTrust Antivirus, BrightStor ARCserve Backup for Windows, BrightStor ARCserve Backup for Laptops and Desktops, Unicenter Desktop DNA, as well as CA’s consumer software products eTrust EZ Antivirus and eTrust EZ Armor.

CA will train the white box makers on the software and offer free technical support for some products.

Overall, the move is a no brainer for CA, who like its rivals is going after small and medium-sized businesses more than ever. In addition, the software program plays on the growing popularity of white box systems. More information on the bundling exercise can be found here. ®

Related stories

CA 2003 results delayed
CA puts 35-day month and $2.2bn in revenue behind it
Man overboard! CA chief Kumar walks plank...
Veritas intros midmarket backup software
CA does what Microsoft wants with BrightStor update

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.