Feeds

OD2 halves music download prices

But only if you buy in bulk

  • alert
  • submit to reddit

Intelligent flash storage arrays

On Demand Distribution (OD2) slashed prices by up to 50 per cent this morning, in a bid to pre-empt the announcement of rival digital music distributor Napster's UK launch date today.

OD2 is one of the longest-running players in Europe. Its technology powers music download sites run by third-parties, including MyCokeMusic, high street music retailer HMV and a handful of pan-European ISPs. In total, it sells through 21 online sites in nine European territories. It also has deals in place with the big five global music labels.

Earlier this year, the company announced it had sold one million downloads across Europe during the first three months of the year. It sounds impressive, but even Napster managed five million downloads during its first three months of operating as a song seller.

Now as Napster announces its UK launch date, OD2 said it will offer UK customers bundles of 40 songs for £20 ($35.66). Its a la carte download service is currently priced at £1 a track.

Napster will be joined by Apple's iTunes Music Store later this year - we've heard 4 July mentioned as iTMS' European launch date, but we remain sceptical - and Sony's Connect on 7 June. A variety of smaller, home-grown services, such as Wippit, the Mean Fiddler organisation and Recordstore, are already up and running, but with much narrower choices of songs.

Virgin is also expected to launch its Virgin Digital service later this year. It currently offers digital downloads via OD2, but the new offering will be powered by MusicNet, which this year set up shop in the UK in to win back-end deals with would-be digital music retailers.

That leaves OD2's distribution business threatened by other disties - fellow European distributor DX3 seems to have offered little competition thus far - and from retail services like Napster, Apple and Sony, which will almost certainly pull buyers away from OD2's retail partners. ®

Related stories

Music biz fears play Apple a compliment
OD2 clocks up 1m downloads in Q1
MusicNet to deliver music downloads to UK
Mean Fiddler flogs music downloads
Recordstore offers MP3 and WMA tracks
Virgin to open music download service

Secure remote control for conventional and virtual desktops

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.