BT in broadband free flight promo
Get connected, then leave country
Posted in Telecoms, 10th May 2004 12:52 GMT
See what The Register's experts have to say on application security
BT is giving away free flights as part of time-limited promo to plug its broadband service. Any new punters signing up to BT's consumer broadband products within the next six weeks can get a return flight to a string of destinations in Europe and the US including Barcelona, Boston and New York.
The deal runs from today until 20 June. Anyone signing up to the telco's broadband packages will receive a voucher, which can then be exchanged for a free flight. BT Openworld boss, Duncan Ingram, said the strings-attached offer was "yet another example of BT taking the lead in the market to drive broadband uptake and make Broadband Britain a reality".
A spokesman for the monster telco denied that the offer was in response to a rash of cut-price broadband offers announced recently. Although the price of BT's broadband products start from £19.99 a month this has been undercut recently by a number of other ISPs.
Even AOL UK - which has renamed its current broadband family of products "gold" and "platinum" - has "plans in the pipeline" to offering cheaper "silver" and "bronze" products within the next month or so.
A spokesman for BT said: "The flight offer is not in response to recent competitive offerings. We maintain that our basic product is competitively priced," he said. ®
Related stories
PlusNet offers 'full-fat' broadband
AOL UK to offer cut-price broadband
Freeserve morphs into Wanadoo
Pipex pipes-up with 150k DSL
See what The Register's experts have to say on application security


The future of SaaS and IT infrastructure management
Solving on-premise email challenges with on-demand services
The business case for application security
Reducing messaging and web security costs with managed services

Win a Samsung C6625!
Is your cameraphone an oxymoron?
Reg Mobile and Wireless newsletter is go! go! go!
Sign up, sign up for The Register IT security newsletter