BT in broadband free flight promo

Get connected, then leave country

By Tim Richardson • Get more from this author

Posted in Broadband, 10th May 2004 12:52 GMT

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BT is giving away free flights as part of time-limited promo to plug its broadband service. Any new punters signing up to BT's consumer broadband products within the next six weeks can get a return flight to a string of destinations in Europe and the US including Barcelona, Boston and New York.

The deal runs from today until 20 June. Anyone signing up to the telco's broadband packages will receive a voucher, which can then be exchanged for a free flight. BT Openworld boss, Duncan Ingram, said the strings-attached offer was "yet another example of BT taking the lead in the market to drive broadband uptake and make Broadband Britain a reality".

A spokesman for the monster telco denied that the offer was in response to a rash of cut-price broadband offers announced recently. Although the price of BT's broadband products start from £19.99 a month this has been undercut recently by a number of other ISPs.

Even AOL UK - which has renamed its current broadband family of products "gold" and "platinum" - has "plans in the pipeline" to offering cheaper "silver" and "bronze" products within the next month or so.

A spokesman for BT said: "The flight offer is not in response to recent competitive offerings. We maintain that our basic product is competitively priced," he said. ®