Feeds

Dixons signs Napster promo exclusive

Multi-year deal

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

UK electronics retailer Dixons Group has signed an exclusive deal to promote Napster's British launch later this year with Napster-branded software and hardware, the companies announced today.

The terms of the multi-year deal, which emerged earlier this week, were not disclosed.

Nor, it seems, did Napster's press release writers remember Dixons' own announcement, made last week, that it is to close ten per cent of the 1100 stores the release mentions. So Napster products are likely to get a little less coverage than the company expects.

As anticipated, Dixons will pre-load Napster's Napster 2.0 software on all of its own-brand PCs. The retailer will also sell Napster Premium subscriptions. Napster's logo will be splashed on in-store signage, as well as CD-R packs, CD wallets and CD labelling kits. Expect the music service to be heavily promoted in Dixons stores' portable audio areas.

Napster will also get a links on Dixons' various retail websites.

Napster president Brad Duea described the deal as an "extremely important" one for the company and indeed it is, giving the service significant exposure to British consumers at the point of purchase.

That said, are they the right consumers? The chains in Dixons Group's portfolio - Dixons, PC World, The Link and Currys - are certainly pitched at a lower social demographic than, say, Apple's iPod advertising targets. That could bring Napster into contact with a whole new market - or it could put it in front on an audience that is not a significant music purchasing constituency. Simply, are the kind of folk who shop in Dixons Group stores the sort of people who will actively purchase and download music rather than buy or copy CDs?

Dixons can counter that argument by pointing to the success of Freeserve, the free ISP it launched in the late 1990s.

Comments from Dixons Group chief executive John Clare about "demystifying" subscriptions suggests that will be the aspect of the Napster service portfolio that the retailer will promote the most, and that may well be more in tune with those consumers who are used to satellite or cable TV subscriptions. ®

Related stories

Napster to team up with Dixons
Dixons shutters 106 stores
Napster's music licensing frustration
Napster picks former Capital FM song picker to pick songs
Napster schedules UK launch

5 things you didn’t know about cloud backup

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?