Feeds

Mobile spam complaints rocket

ASA clamps down on invasive marketing tactics

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Complaints about text message ads have grown by a factor of six in the UK over the last 12 months. The surge in complaints about mobile spam has prompted the introduction of new guidelines from advertising watchdogs.

The volume of complaints about text ads grew to the UK's Advertising Standards Authority (ASA) grew from 65 in 2002 to 393 last year, the FT reports. ASA recorded only six such complaints in 2001.

Henceforth ASA will require marketing firms that to obtain prior consent before sending consumers text messages. Significant conditions for a promotion must be stated in initial text messages and the identity of a marketing firm must be specified to consumers.

The boom in complaints about text message and voicemail campaigns including gripes about a marketing promo for Tom Cruise file Minority Report. The ad featured sound clips from the film including heavy breathing and screaming. Some consumers complained that they found the message distressing because they did not realise it was an advert. ®

Related stories

Carphone Warehouse SMS spam ruling reversed
UK Watchdog bites mobile spam scammers
EU anti-spam laws are OK
Orange takes steps to block mobile spam

Choosing a cloud hosting partner with confidence

More from The Register

next story
'Regin': The 'New Stuxnet' spook-grade SOFTWARE WEAPON described
'A degree of technical competence rarely seen'
You really need to do some tech support for Aunty Agnes
Free anti-virus software, expires, stops updating and p0wns the world
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Privacy bods offer GOV SPY VICTIMS a FREE SPYWARE SNIFFER
Looks for gov malware that evades most antivirus
Patch NOW! Microsoft slings emergency bug fix at Windows admins
Vulnerability promotes lusers to domain overlords ... oops
HACKERS can DELETE SURVEILLANCE DVRS remotely – report
Hikvision devices wide open to hacking, claim securobods
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.