Feeds

Happy Birthday, Orange

Ten years ago today...

  • alert
  • submit to reddit

Boost IT visibility and business value

Nelson Mandela was on the verge of winning South Africa's first free election. Kylie was on the cover of Australian Vogue and Elle. The very first international conference on the World Wide Web was about to be held in CERN, Switzerland.

And Orange launched its mobile service in the UK. Ten years ago today, on the 28 April 1994, Orange - backed by Hutchison - launched its mobile service with the tagline "The future's bright, the future's Orange". It was the fourth player in the market, competing against BT's Cellnet, Mercury One-2-One and Vodafone.

The Independent breathlessly reported that the telephones "will also allow users to identify the incoming caller by showing a name or number on the display, although this needs to be approved by the regulator, Oftel".

Andrew Harrington, analyst at Salomon Brothers Hong Kong, told the South China Morning Post that Orange had entered the wrong market and was over-ambitious. Lead investor Hutchison would not see a return on its money, he forecast.

Other observers predicted that with more than 2m subscribers already, the UK mobile market was saturated. Orange now has 13.6m active customers in the UK and 49m worldwide The Orange brand was chosen from a short list which included Pecan, Gemini, Egg and Miro. ®

Related stories

Orange boss makes the long walk
Orange outage hits 10,300 punters
Orange, Smart launch Bluetooth car

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.