Feeds

Apple misses iTunes sales target by 30%

DRM rules adjusted

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Apple undershot its first-year iTunes Music Store download target by 30 million songs, the company said today, 12 months after the digital music business was launched.

CEO Steve Jobs had forecast sales of 100 million songs, but in the end ITMS users acquired only 70 million - still sufficient to put the store at the top of the download service chart.

Indeed, Apple today claimed a 70 per cent market share "for singles and albums", based on its own calculations. Customers are buying 2.7 million songs a week from the store - if they continue to do so, Apple will sell 140 million songs next year. Some 700,000 songs are now available for download.

"iTunes has exceeded our wildest expectations during its first year," Jobs said in statement, the infamous 'reality distortion field' kicking in at this point, presumably.

Apple last quoted a download figure on 15 March, when it said it had sold 50 million songs, up from 25 million as of 15 December 2003. By contrast, the new Napster managed five million downloads in its first four months of operation.

Among the good news, Apple slipped in a little note to the effect that it is tightening its DRM policy, cutting the number of times a playlist can be burned to CD from ten to seven. The move seems unlikely to be much of hindrance to heavyweight music duplicators, leading us to suspect it's more to do with keeping the labels happy. By way of compensation, downloaded music can now be shared among five computers rather than three. ®

Related stories

Jobs: Apple will not meet 100m song download goal
Apple notches up 50m music downloads
Napster song sales hit 5m
Apple posts major iTunes upgrade
Apple iTunes Europe debut 'may be delayed'
Russian 'legal' music site offers songs for 5c

Choosing a cloud hosting partner with confidence

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.