Feeds

Apple misses iTunes sales target by 30%

DRM rules adjusted

  • alert
  • submit to reddit

Security for virtualized datacentres

Apple undershot its first-year iTunes Music Store download target by 30 million songs, the company said today, 12 months after the digital music business was launched.

CEO Steve Jobs had forecast sales of 100 million songs, but in the end ITMS users acquired only 70 million - still sufficient to put the store at the top of the download service chart.

Indeed, Apple today claimed a 70 per cent market share "for singles and albums", based on its own calculations. Customers are buying 2.7 million songs a week from the store - if they continue to do so, Apple will sell 140 million songs next year. Some 700,000 songs are now available for download.

"iTunes has exceeded our wildest expectations during its first year," Jobs said in statement, the infamous 'reality distortion field' kicking in at this point, presumably.

Apple last quoted a download figure on 15 March, when it said it had sold 50 million songs, up from 25 million as of 15 December 2003. By contrast, the new Napster managed five million downloads in its first four months of operation.

Among the good news, Apple slipped in a little note to the effect that it is tightening its DRM policy, cutting the number of times a playlist can be burned to CD from ten to seven. The move seems unlikely to be much of hindrance to heavyweight music duplicators, leading us to suspect it's more to do with keeping the labels happy. By way of compensation, downloaded music can now be shared among five computers rather than three. ®

Related stories

Jobs: Apple will not meet 100m song download goal
Apple notches up 50m music downloads
Napster song sales hit 5m
Apple posts major iTunes upgrade
Apple iTunes Europe debut 'may be delayed'
Russian 'legal' music site offers songs for 5c

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.