Feeds

Brits are text maniacs

2.1bn messages sent in March

  • alert
  • submit to reddit

Boost IT visibility and business value

Mobile phone users in the UK sent a whopping 2.1bn text messages in March this year, or an average of 69m texts per day.

The Mobile Data Association (MDA) points out that March's figures are over 80m higher than February's. Call us abacus-rattlers if you will, but we suspect that March being two days longer than February this year may have had something to do with it.

However, the figures do show about a 20 per cent increase on texts sent in the same period last year, when we dispatched a meagre 56m text every day.

So why the increase? Relentless campaigning by all the mobile service providers - Virgin Mobile's Idle thumbs campaign springs to mind - as well as more businesses starting to use texts to communicate with customers probably covers some of it.

The MDA, for example, cites a messaging service just launched on SAGA radio, an independent station aimed at the over-50s. Listeners were asked to text requests to the presenters. The station also ran a competition asking listeners to text in who they would most like to text, and what they would say, echoing the pre-T-Mobile rebrand One2One adverts.

Submissions included a call for the return of Winston Churchill: "Come back, all is forgiven", a request to lottery organisers at Camelot: "My numbers are:" and a prayer familiar to all commuters: "Lord, save me a seat."

Mike Short, Chairman of the MDA said that this was a good demonstration of how versatile text messaging is, "which makes it an attractive form of communication for everyone". ®

Related stories

Germans top World text league
Who ate my text messages?
Business texts the next big thing Voda
Geordies text from underground
Text junkies seek SMS detox

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.