Feeds

Sun's Java Desktop gets tooled up

Faces retail challenge

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Sun Microsystems is to bundle application development tools with its Java Desktop System (JDS), to encourage the construction of Java software for desktops. It is also looking to capitalise on Wal-Mart's online business customer base to sell PCs pre-loaded with JDS, although other retailers might offer a better match.

Sun's Java Studio, for building C/C++, Fortran and Java software, will be offered under a one-year subscription with JDS 2.0, due early next month, followed by Sun's forthcoming Java Studio Creator, for drag-and-drop development in Java, at a later date.

The company is expected to demonstrate JDS 2.0 at the Linux desktop summit in San Diego, California, today. JDS 2.0 also feature Java Desktop Systems Configuration Manager to manage desktop access to networks and other resources.

Attracting application developers

By bundling tools with the desktop runtime, though, Sun hopes it can encourage more application developers to build, test and deploy to JDS. Sun is attempting to turn the desktop into an appealing deployment platform for developers, after the company largely overlooked desktop Java in recent years.

Sun, belatedly, sees the desktop as a volume market that should be targeted by games and other developers, who can help it - in turn - to monetize Java. The company's Java.com web site now includes a JDS page, for customers to download certified Java applications.

Putting Studio with JDS follows February's launch of the SunFire VM20z Opteron server with Studio made available on a three-year subscription of $1,499 per year.

Curtis Sasaki, desktop solutions vice president, said combining Studio and Creator with JDS would help Sun increase the number of corporate and Visual Basic developers building for Java. "There are a lot of developers who want to get everything in the bundle... we will get more desktop developers," said Mr Sasaki.

Enlisting Wal-Mart

Sun is also expected today to promote its deal with Wal-Mart, to sell three types of PC pre-loaded with JDS through the retailers' web site. The company is targeting small and medium sized businesses (SMB), between five and 10 employees, instead of ordinary PC consumers thorough the Wal-Mart deal, according to Mr Sasaki.

The company, though, is aiming at the wrong retailer and should focus more on names like Office Depot, Office Max and Staples to attract a greater volume of SMB business, according to the US president and chief executive of software publisher Avanquest.

Christina Seelye commented: "Most small business people are very convenience driven. They are not buying paper on the Internet. They are going to Staples and Office Max to buy their paper. That's the place to talk to them about new technology."

The best sales channels

She added Sun would also likely reach its target demographic by targeting these retailers' online sales channels, instead of Wal-Mart.com. Sun is targeting Wal-Mart because of a belief the company is destined to become the country's largest supplier of PCs, following a similar volume dominance of music and DVDs.

In targeting retailers like Staples, though, Sun must overcome at least one huge obstacle - Microsoft Corp. Redmond provides retailers with hefty up-front and back-end subsides and reimbursements for activities like promotions that can feature the retailer's brand and also promote Microsoft products. Sun must find the money to provide retailers with similar subsidies and incentive.

This seems unlikely at the moment, though, as Sun is focused on delivery of JDS via Wal-Mart.com and iForce partners.

Source: ComputerWire/Datamonitor

Related stories

Wal-Mart and Sun share Linux desktop lust
Darwin raised from grave to explain Sun's JES evolution
Sun lines up more Java support on the PC

Intelligent flash storage arrays

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
Torvalds CONFESSES: 'I'm pretty good at alienating devs'
Admits to 'a metric ****load' of mistakes during work with Linux collaborators
Ploppr: The #VultureTRENDING App of the Now
This organic crowd sourced viro- social fertiliser just got REAL
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.