Feeds

HP to upgrade AMD to business class

First time in Europe

  • alert
  • submit to reddit

HP is to bring AMD processors to its European business desktop PC range.

While the PC giant has offered business-oriented desktops in the US since 2002, the launch of the HP dx6050 on 10 May will mark the first time it has done so on this side of the Pond.

HP UK already offers Athlon-based machines aimed at the consumer and home office markets under the Compaq Presario and HP Pavilion brands. AMD-based systems from other vendors in Europe have tended to target the consumer and pro-sumer markets, too, rather than pure-play business PC buyers.

The dx6050 will be pitched at SMEs, and the government and public sector arena. According to researcher Context, those markets account for over 60 per cent of the business PCs sold in Western Europe. As such, HP's moves marks a big win for AMD, which has struggled to establish itself in the business PC market - as much thanks to Dell's reluctance to support its processors, as anything else.

Context claims AMD had a 12 per cent share of the Western European PC market in Q4 2003, "with its business heavily weighted towards consumer products". ®

Related stories

AMD Opteron 150, 250, 850 out in June
AMD, Intel to meet in court... again
AMD mocks the Street with bumper Q1
AMD gives up processor profits to Intergraph

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.