Feeds

Creative laptop-in-the-bath ad banned

'Encouraged a dangerous practice'

  • alert
  • submit to reddit

The UK's advertising watchdog has banned a Creative Labs ad over fears that it could encourage people to electrocute themselves.

Creative Labs Europe ran an ad for its SoundBlaster audio product featuring a woman in a bath using a laptop hooked up to a pair of speakers. Under the headline "Immerse Yourself - In Sound" the ad suggested that people looking to chill-out could "Turn your notebook, or desktop PC, into an audio entertainment centre for music, movies and gaming...".

Snag is, the Advertising Standards Authority (ASA) received a complaint which pointed out that the ad was "irresponsible because it encouraged a dangerous practice". Creative disagreed, saying that it did not intend to encourage anyone to act so foolishly.

The ad was "not meant to be a 'real life' representation but a "metaphor for acoustic 'immersion', a term used by PC gamers to describe the experience of surround sound technology".

The use of laptops in the bath was not dangerous because they were battery-powered, low-voltage devices. And even if mains electricity was used, the voltage would be stepped down to battery-levels, Creative said.

This wasn't enough to sway the ASA, which was worried that people might get the wrong idea and think its OK to use electrical gear in the bath. So it upheld the complaint, ruling that the ad "could encourage readers to emulate a dangerous practice" and told Creative not to do it again. ®

Related stories

Carphone Warehouse SMS spam ruling reversed
Nokia's N-Gage ads are violent and sinister
Evesham slapped for spamming

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.