Feeds

Amazon.com tiptoes into search arena

Quiet challenge to Google et al

  • alert
  • submit to reddit

The Power of One Infographic

Online retailer Amazon.com is the latest company to join the crowded ranks of the web search engine market dominated by the likes of Google and Yahoo. The company is gradually changing from an online retailer to a web technology vendor, but its ambitions on the wider search market remain to be seen.

Amazon's California-based subsidiary A9.com was in charge of the launch of the search engine towards the tail end of last week, which is still in beta test phase according to A9 officials.

Details of the engine are sketchy at this stage, but it is expected to support both standard website and Internet Explorer toolbar options for search. But unlike most other Internet search tools, A9 allows users to sign onto A9.com with their regular Amazon.com usernames and passwords. An "anonymous" site login feature is also available, but is lacking in some functional areas says A9.

The toolbar also includes a novel "diary" tool to let users note down details on particular sites which can be fed into an online log and read by other system users.

Interestingly, Amazon's move will also lessen A9's current reliance on Google's search engine, which supplies it with search results, and its own Alexa subsidiary, which provides website traffic analysis and information on other sites of interest.

The company has been curiously quiet about last week's launch. It seems as if the search capability is primarily aimed at helping Amazon's online customers to find product information from its online stores faster; for example, searches can be restricted to just Amazon.com products. What is unclear at this stage is the extent of Amazon's ambitions on the wider Internet search market.

The launch does reinforce Amazon's strategy of keeping its eCommerce search technology as a separate business entity, which in turn is part of the company's continued evolution from an online retailer to an Internet technology services vendor.

Amazon will be entering a fiercely competitive field. Even Microsoft plans to launch its own search technology later this year.

Source: ComputerWire/Datamonitor

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.