Feeds

ATI targets Nvidia's 60% desktop chip share

'Impossible,' says Nvidia

  • alert
  • submit to reddit

Arch-rivals Nvidia and ATI are each gunning for a 60 per cent share of the world market for desktop graphics chips, both companies said separately this week.

First up, ATI. During an Taipei press conference, Ho Kwok Yuen, the company's chairman and CEO (soon to be ex-CEO) said ATI plans to raise its 40 per cent market share to 60 per cent by boosting sales in China and South Korea.

ATI held 30-40 per cent of the Chinese desktop GPU market in 2003 and a slightly higher figure in the South Korean market. Its Chinese share will rise to 60 per cent on the back of OEM and channel sales, said Ho, and 80-90 per cent in South Korea.

If the 2003 figures are right, that represents a big turnaround in both territories, where ATI's market share fell to ten per cent during 2002, according to figures cited by local news source DigiTimes.

If it can maintain that level of growth, it should boost its 2004 share significantly. However, Nvidia's Asia-Pacific sales chief, Francis Yu, described ATI's goal as "impossible".

Not surprisingly, he expects that the GeForce 6800 and 6800 Ultra will keep Nvidia's share at around 60 per cent, despite the arrival of the Radeon X800 series later this month. Both companies will initially target the high end, but both will offer more mainstream-oriented parts based on their new chips over the coming months.

Yu said that would happen in the near future for Nvidia, and leaked ATI roadmaps point to a June debut of an R420-based Radeon SE part.

Of course, the integrated market is where the real volumes are, and both companies will have a job denting Intel's big lead in this sector. During Q4 2003, Intel took 31.7 per cent of the overall graphics chip market, ahead of ATI's 24.9 per cent share and Nvidia's score of 24.7 per cent. ®

Related stories

Review: Nvidia GeForce 6800 Ultra
ATI Q4 market share beats Nvidia just
ATI readies PCI Express Radeon X880 XT
ATI CEO anoints successor

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.