Feeds

Boingo wins Linksys hotspot kit promo

Venues lured with $300-400 a month profit claim

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

Wi-Fi hotspots aggregator Boingo has become the latest WLAN player to offer a 'hotspot in a box' package to venue owners keen to hop onto the wireless Internet access bandwagon.

And it reckons such sites can easily net profits of $300-400 a month if they sign up.

Boingo's Hot Spot in a Box offer incorporates a Linksys wireless gateway unit ready for connection to an "existing" broadband link - ie. connectivity's not part of the package. Actually, neither is the router, really. Essentially, venues just go out and buy a $230 Linksys Wireless-G VPN Broadband Router (model number WRV54G) from any retailer then download the firmware that ties the box into the Boingo network, along with appropriate set-up details.

From the middle on May, WRV54Gs will ship with said firmware pre-installed, and Linksys will market the product with a 'Start your own Hotspot' logo on the box. This is good news for Boingo, since every WRV54G that ships has the potential to expand its network of affiliated hotspots, effectively for free.

So how does Boingo it calculate profits of $300-400 a month? It assumes that each month ten users will sign up for its monthly package, yielding the venue a $20 commission a head. And every time someone pays to use the WLAN, the venue gets $4 for a 'pay as you go' punter or $1 if they're a Boingo subscriber. Out of all that, the venue needs to pay for the $230 router and whatever monthly broadband tariff it's on.

Boingo pays the venue out of what it takes from the user. The question for venues is whether they can drum up enough usage to make it worthwhile. To help, Boingo will provide in-store marketing information - including a host of Intel Centrino window stickers - to help persuade customers to pull out their wireless-enabled laptops and get surfing. ®

Related stories

Boingo roams onto All Telecom hotspot network
Boingo expands hotel WLAN coverage
Broadreach scoops up roaming partners
Infonet picks Boingo to host corporate Wi-Fi services
The Cloud drifts into Europe with Wi-Fi deals

Reducing security risks from open source software

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.