Feeds

Boingo wins Linksys hotspot kit promo

Venues lured with $300-400 a month profit claim

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Wi-Fi hotspots aggregator Boingo has become the latest WLAN player to offer a 'hotspot in a box' package to venue owners keen to hop onto the wireless Internet access bandwagon.

And it reckons such sites can easily net profits of $300-400 a month if they sign up.

Boingo's Hot Spot in a Box offer incorporates a Linksys wireless gateway unit ready for connection to an "existing" broadband link - ie. connectivity's not part of the package. Actually, neither is the router, really. Essentially, venues just go out and buy a $230 Linksys Wireless-G VPN Broadband Router (model number WRV54G) from any retailer then download the firmware that ties the box into the Boingo network, along with appropriate set-up details.

From the middle on May, WRV54Gs will ship with said firmware pre-installed, and Linksys will market the product with a 'Start your own Hotspot' logo on the box. This is good news for Boingo, since every WRV54G that ships has the potential to expand its network of affiliated hotspots, effectively for free.

So how does Boingo it calculate profits of $300-400 a month? It assumes that each month ten users will sign up for its monthly package, yielding the venue a $20 commission a head. And every time someone pays to use the WLAN, the venue gets $4 for a 'pay as you go' punter or $1 if they're a Boingo subscriber. Out of all that, the venue needs to pay for the $230 router and whatever monthly broadband tariff it's on.

Boingo pays the venue out of what it takes from the user. The question for venues is whether they can drum up enough usage to make it worthwhile. To help, Boingo will provide in-store marketing information - including a host of Intel Centrino window stickers - to help persuade customers to pull out their wireless-enabled laptops and get surfing. ®

Related stories

Boingo roams onto All Telecom hotspot network
Boingo expands hotel WLAN coverage
Broadreach scoops up roaming partners
Infonet picks Boingo to host corporate Wi-Fi services
The Cloud drifts into Europe with Wi-Fi deals

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.