Feeds

IT vendors talk rubbish: official

UK SMEs confounded by jargon

  • alert
  • submit to reddit

Security for virtualized datacentres

IT and telecoms vendors have pulled off an impressive feat: beating lawyers and even PR operatives in the art of obfuscation.

According to a survey of 340 UK small and medium-sized businesses carried out by VIA NET.WORKS, 51 per cent of respondents thought that "IT and telecoms suppliers were the biggest culprits for using confusing jargon out of all the services suppliers they deal with".

Lawyers, in contrast, managed to confound a mere 28 per cent of their victims, with PR companies achieving a paltry 11 per cent success rate.

There is, however, a serious issue here: 26 per cent of those left scratching their heads when faced with gibbering salesmen went on to make "incorrect purchasing decisions" as a result.

The solution? Well, eight per cent of those polled called technical jargon a "total turnoff", and 21 per cent reckon tech vendors should cut the bull altogether and "stick to plain English". Simple as that. ®

Related stories

IT bosses baffled by new products
UK small.biz blows £1.5bn on useless software
IT firms use jargon to deceive

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.